EastWest officially kicked off the final leg of the Dream Run 2025 with a media launch in Makati City. Set for June 15, 2025 at Filinvest City, Alabang, the run marks the last stop in a three-city series marking EastWest’s 30th Anniversary and the Filinvest Group’s 70th year. The venue, Filinvest City, is part of Filinvest Development Corporation (FDC), the same diversified group to which EastWest belongs.
The EastWest Milers, the Bank’s official running club made up of employees from various teams and fitness levels, joined the launch. Carrying the shared spirit of the EastWest Dream Run, they led warm-up drills for members of the press and brought energy to the gathering ahead of race day.
Following the turnout in Davao and Cebu, which drew a combined total of over 6,000 runners and already exceeded expectations for a first-time series, EastWest now turns to Manila to gather another strong crowd. This final leg is expected to carry the same energy: people coming together, showing up for their goals, and being part of something that feels both personal and collective.
A Race for Every Runner
The EastWest Dream Run is designed for all types of runners. Categories include:
1K Dog Run for fur parents and their pets
2K Kids Category designed for young runners and families
5K and 10K for casual joggers or those working on a new personal best
30K Challenge introduced in honor of EastWest’s 30th Anniversary
Each participant receives a premium race kit that includes a limited-edition singlet, race bib, and loot bag. Finishers are awarded a dreamcatcher-inspired medal, while those completing the 30K receive an exclusive finisher’s shirt.
Beyond the Finish Line
The Dream Run Village offers a vibrant space with music, food stalls, wellness booths, and interactive experiences for both runners and their supporters. A portion of event proceeds will go toward EastWest’s community initiatives, giving the run a deeper sense of purpose.
“In Davao and Cebu, we saw all kinds of participants. Some were running their first kilometer, while others completed all 30. Each one showed up with a reason, and that shared sense of purpose is what gives the series its meaning. It’s a rare kind of spirit, and one the Bank is proud to help bring to life,” said Martin Reyes, EastWest Head of Marketing.
Coach Rio dela Cruz of RUNRIO, a trusted name in the Philippine running community, is once again leading the event. “There’s a genuine sense of heart behind the Dream Run. It’s designed with thought, it’s inclusive, and you can feel how personal the experience is for many runners,” he said. “Iba talaga ‘yung pakiramdam when you’re running not just for yourself, but alongside an entire community. I believe the Manila leg of the EastWest Dream Run will bring out something truly special.”
Ready to join the run? Registration is open at www.eastwestbanker.com/dream-run2025.
Participants can stay updated by following @EastWestBanker on Facebook, where the Bank will share event details, race tips, and other announcements leading up to June 15, 2025.
