GMA Integrated Newsfeed, the flagship program of GMA Integrated News’ Digital Strategy and Innovation Lab (DigiLab), continues to assert its digital leadership, generating over 322 million combined views on Facebook and YouTube from January to April 2025.
With its bite-sized, mobile-first storytelling, the program has steadily gained traction online. In just two weeks this April, over 20 of its videos surpassed the one-million-view mark on Facebook, a testament to its viral appeal and audience resonance.
Topping the list is “Walang iwanan! – 2 aso, may nakakamanghang ginawa” with 23.7 million views, followed by “5-anyos, ‘di tinapos ang graduation para sa isang wish” (11.6 million) and “Lalaki, napasigaw nang makita ang sinapit ng hinahanap niyang ina” (11.4 million).
The momentum extends to YouTube, where GMA Integrated Newsfeed also posted its strongest performance this year, with numerous videos crossing the 100,000-view threshold, underscoring the program’s growing cross-platform reach. The program also resonated strongly with online audiences on TikTok, recording a remarkable 209.6 million total views.
“This milestone highlights the team’s significant role in delivering compelling content that connects with a wide audience,” said Oliver Victor B. Amoroso, Senior Vice President and Head of GMA Integrated News, Regional TV, and Synergy. “It reflects our continued commitment to relevant and timely digital storytelling. We’re proud of DigiLab’s creativity and dedication in pushing the boundaries of innovation.”
Launched in 2020 as a rebrand of the GMA Newsfeed social newscast, GMA Integrated Newsfeed has since evolved into a mobile-first digital program and a key viewership driver for GMA Integrated News. To date, it has contributed over 2 billion views across the network’s digital platforms.
“GMA Integrated Newsfeed has truly come a long way, from a TV-style newscast that struggled online to now being our top-performing digital exclusive,” said Bernice Sibucao, Senior Manager and Deputy Head of the Digital Strategy and Innovation Lab. “Its success shows how GMA Integrated News has successfully listened to our audience and adapted, creating content that fits their habits: quick, mobile-first, and engaging. It’s a reminder that meeting people where they are is key to staying relevant in today’s fast-moving digital space.”
Audiences can catch GMA Integrated Newsfeed on Facebook, YouTube, TikTok, Instagram, and Reddit. For more stories about the Kapuso Network, visit www.gmanetwork.com.
