Vision Express, the leading premium optical retailer in the Philippines, launches its flagship store at the SM Mall of Asia. Dubbed the biggest Vision Express store in the Philippines, the new branch showcases a curated selection of designer eyewear brands and its state-of-the-art eyecare services.
Stepping into the Vision Express store at SM Mall of Asia focuses more on open spaces and a premium ambiance, reflecting its dynamic and vibrant rebrand.
Taking front and center of the Vision Express brands in the flagship store are Miu Miu, Loewe, Dita Lancier, Prada, Cartier, Gucci, and Tom Ford, which offer an extensive range of their latest collections and timeless classics. The expansive space of the flagship store also features well-designed rooms for Vision7 and VisionPlus eye tests—Vision Express’ comprehensive and AI-powered eye examinations.
Ray-Ban Center
Vision Express’ flagship store boasts a dedicated Ray-Ban space that showcases a comprehensive and stylish selection encompassing the brand’s iconic designs. In this dedicated space, customers can discover a diverse array of frames and sunglasses, catering to their styles and preferences.
Vision Express Mall of Asia carries the latest collection of A$AP Rocky, which is described as bold, disruptive, and unmistakable. This new collection is inspired by Rocky’s unique creative direction, featuring cutting-edge design and cultural relevance.
The space also features the Visionaire Photo Booth. This interactive space allows shoppers to instantly capture and share their new look, creating a fun and memorable moment to celebrate their iconic eyewear choice.
Personalized eyecare services
The new Vision Express flagship store continues the brand’s commitment to premium and personalized eyecare services through cutting-edge technology. This includes Vision7—Vision Express’s signature seven-step eye examination, expertly designed to provide a holistic understanding of each individual’s visual needs. This in-depth evaluation considers various factors to recommend the most suitable eyewear solutions for optimal vision and comfort.
Putting personalization in eyecare, Vision Express prides itself on its VisionPlus, an AI-powered eye health screening that goes beyond standard vision checks. This advanced diagnostic equipment offers a thorough assessment of ocular health and early detection of potential health conditions, including hypertension, diabetes, and heart disease, to name a few.
The newest addition to Vision Express’ cutting-edge eye care services is the Virtual Styling Studio. Exclusively available in SM MOA, this AI-powered stylist offers personalized recommendations for the perfect frame shape and style, tailored to each customer’s face shape, skin tone, and hair color, to name a few. Fusing fashion and functionality, the Virtual Styling Studio enables customers to virtually try on various eyewear styles with just a few clicks and swipes.
“We are excited for the public to come and see our biggest store yet,” says Neelam Gowpani, Vision Express president. “Our flagship store in Mall of Asia continues our commitment to providing Filipinos access to curated designer eyewear and innovative eyecare services.”
Just like in any Vision Express store, shoppers can expect to receive impeccable service from an expert team of eyewear stylists and licensed optometrists, as well as a modern and luxurious environment that will give them a premium shopping experience.
Vision Express’ flagship store is located at Level 2, North Entertainment Mall of SM Mall of Asia. To learn more about Vision Express, visit visionexpress.ph and follow Vision Express on Instagram, Facebook, and TikTok.
