Bacolod is set to raise its glasses high as it celebrates the 5th Tanduay Bacolod Rum Festival from August 28 to 31, coinciding with the worldwide observance of Rum Month this August.
First launched in 2019 through the partnership between Tanduay Distillers Inc. and the City of Bacolod, the festival has grown into one of the city’s most anticipated cultural events. It brings together locals, visitors, and global attention to Bacolod’s unique identity as a center of artistry, hospitality, and world-class rum-making.
A Celebration of Rum Heritage
More than just a festive gathering, the Tanduay Bacolod Rum Festival is a tribute to Bacolod’s sugarcane and rum heritage — a tradition that has sustained the local economy, flavored its celebrations, and inspired generations of artisans. Rum, deeply rooted in Negros’ fertile sugarcane fields, is part of the city’s soul and a proud emblem of Filipino craftsmanship.
“This is not just Bacolod’s pride, it’s the pride of the entire nation,” said Mayor Greg Gasataya. “Our rum heritage connects us to our past, strengthens our identity, and positions the Philippines on the global stage. This festival is where our history meets our world-class achievements.”
Ilabas ang Natatagong Galing: Showcasing Hidden Talents
Themed “Ilabas ang Natatagong Galing”, the festival celebrates the hidden skills and creativity of Bacolodnons and Filipinos — from music and dance to culinary arts and mixology. The event also plays a key role in rum education, sharing knowledge about the craft of rum-making and its contribution to the growing Philippine cocktail culture.
Festival Highlights (August 28–30)
● Street parades and dance competitions showcasing Bacolod’s flair for performance
● Culinary showcases pairing local dishes with premium rum
● Rum tastings spotlighting Bacolod’s world-class rum heritage
● Special guest artists include Amiel Sol, Robledo Timido, Zack Tabudlo and Mayonnaise Band, together with Tanduay Ambassadors Derek Ramsay and Julia Barretto
● Food Park extended until August 31
A Boost for Tourism and Local Economy
The festival draws thousands of visitors each year, boosting local businesses, hotels, restaurants, and transportation services. It strengthens Bacolod’s image as a vibrant, creative, and welcoming city where heritage and innovation meet.
Mayor Gasataya invites everyone to join the celebration: “See you at the 5th Tanduay Bacolod Rum Festival — let’s toast to Bacolod’s talent, culture, and spirit!”
