PLDT Enterprise and Araneta City Inc. (ACI) have formalized a strategic partnership to strengthen the digital backbone of Araneta City, reinforcing a long-standing collaboration that continues to evolve alongside the growing technology needs of one of Metro Manila’s most established urban districts.
Photo shows (L-R): PLDT Enterprise Senior Relationship Manager Rexie Padilla; PLDT Enterprise AVP and Customer Relationship Management Head, Jackielyn J. Ang; PLDT Enterprise VP and Head – Key Industries Group, Jecyn M. Chua-Teng; Araneta City Inc. (ACI) Sr Management Consultant, Rowell L. Recinto; ePLDT and VITRO Inc. President and CEO, and Head of PLDT Enterprise Key Industries Group Victor S. Genuino; ACI CEO, Chairman, and President Jorge L. Araneta; ACI SVP for Business Development John Peter Chick B. Caste, and ePLDT Chief Commercial Officer Amil A. Azurin at the contract signing formalizing the partnership to strengthen ACI’s digital transformation.
The partnership brings together PLDT Enterprise’s fixed solutions, wireless enterprise offerings powered by the mobile network of Smart Communications, Inc. (Smart), and the multi-cloud and digital infrastructure expertise of PLDT’s ICT subsidiary ePLDT Inc. and data center arm VITRO Inc. Through this managed integrated ecosystem, ACI is strengthening its cloud-based digital infrastructure across key business units – spanning real estate, hospitality, retail, entertainment, and food service – to enable more secure and scalable platforms that support cost optimization, operational efficiency, and customer experience.
“At the heart of this partnership is a shared commitment to ensure that Araneta City continues to thrive as a resilient, innovative, and customer-focused organization,” says Victor S. Genuino, President and CEO of ePLDT and VITRO Inc., and Head of PLDT Enterprise Key Industries Group. “Our role is simple: to support our customers’ goals and ensure that partnerships run smoothly, backed by the full strength of PLDT Enterprise’s end-to-end solutions.”
The established collaboration between parent company PLDT Inc. and ACI has expanded over time, as the latter’s transformative digital requirements have grown in scale and complexity. “PLDT has been with us throughout our technological journey – from simpler and legacy-based requirements, to the more complex digital needs we have today,” said Rowell L. Recinto, Sr Management Consultant of ACI. “What we value most is not just access to the latest technologies, but solutions that are proven, reliable, and responsive to our business and our tenants.”
Often referred to as the City of Firsts, Araneta City continues to grow as a major commercial and lifestyle hub in Metro Manila, serving millions of visitors across its entertainment venues, malls, hotels, and offices. Strengthening its digital infrastructure supports more seamless operations and customer experiences across the district.
The partnership supports high-capacity connectivity, and secure cloud infrastructure that will enable ACI to further explore innovations in cloud computing, cybersecurity, and emerging AI platforms. “As urban developments become more connected with intelligent data-driven insights, integrated technology ecosystems play a critical role in enabling resilient and future-ready environments. We look forward to progressing alongside ACI as they boldly embrace innovation to accelerate their digital transformation and reinforce their standing as a top-tier leader in urban development, while driving the district’s long-term growth,” Genuino says.
