Metrobank is jumpstarting the holiday season this August with a call for Filipinos to embrace financial mindfulness through the #EarlyGIFT Challenge and the launch of its Happy Holideals promo.
The early holiday campaign was unveiled on August 8 at One Ayala Malls, headlined by the country’s holiday season icon Jose Mari Chan, who serenaded attendees with the year’s earliest carols to underscore the message of planning and spending with purpose.
The #EarlyGIFT Challenge builds on Metrobank’s G.I.F.T. principle introduced last year—Get guided by goals, Invest wisely, Follow a budget, and Take advantage of deals. Participants are encouraged to write down one meaningful, specific, and achievable goal they want to accomplish within 12 months, post it on social media with the hashtag #EarlyGIFT, and invite friends and family to do the same.
Metrobank Chief Marketing Officer Digs Dimagiba said the challenge is meant to inspire a shift in mindset towards purposeful financial planning.
“We encourage all Filipinos to become more financially mindful and resilient by redefining our usual holiday traditions when it comes to financial planning,” Dimagiba said. “Let us start making our resolutions early in August—commit to one realistic goal, share it publicly, and inspire others to join you so everyone can accomplish their resolutions together.”
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To help Filipinos reach their goals sooner, Metrobank also launched its 2025 Happy Holideals promo, offering exclusive perks for home and car loan applicants who apply by October 15 and book by October 31.
Promo benefits include:
- Waived fees of up to ₱100,000 for both home and car loan applications, covering mortgage registration, documentary stamp tax, and notarial fees.
- Low interest rates, starting at 8.70% p.a. for car loans (minimum 3-year term) and 6.50% p.a. for home loans (minimum 3-year term).
- Free first-year car insurance from AXA Philippines for approved car loans.
Metrobank Consumer Lending Group Head Peaches Cuenco said the promo allows clients to make major purchases ahead of the holiday rush.
“Metrobank believes that your dreams of moving into a new home or driving a new car should not wait until the holiday season,” Cuenco said. “With Happy Holideals, we offer low rates, waived fees, and more to help you start working on your goals today.”
The bank reported a 15.3% year-on-year growth in its consumer loan portfolio for the first half of 2025, with auto loans up by 17.8% and home loans rising by 8%. Cuenco expects this upward trend to continue as more Filipinos look into making big-ticket purchases before the holidays.
The Happy Holideals promo runs until October 15, 2025, with booking until October 31. Clients may apply online at www.metrobank.com.ph or visit their nearest branch. (with reports from Aldrine Benitez)
