A momentous contract signing took place last night between Amara Shia Jewelry and Sephira, uniting two trusted and respected names in the jewelry industry.
The event, held at Casa Ibarra in Pasay City, was attended by Amara Shia Jewelry CEO Shina Aquino and COO Kristoffer Ian Aquino, along with Sephira’s lifestyle influencer and model Rona Tai and her husband, television personality Eric “Eruption” Tai.
According to Shina and Rona, the partnership was formed with ease and mutual understanding. Both entrepreneurs emphasized that collaboration, rather than competition, will bring greater success for their respective brands.
“Mas aangat ang Amara Shia at Sephira kung magkasama kaysa magkalaban,” shared Shina, expressing her excitement for what lies ahead for both companies.
Rona, who has been at the forefront of Sephira’s growing presence online, echoed this sentiment.
“We share the same vision — to inspire confidence, beauty, and empowerment through quality jewelry. With Amara Shia’s established name and Sephira’s innovative energy, this partnership will truly shine,” she said.
For his part, Kristoffer Ian Aquino expressed strong confidence in Rona’s capabilities, describing her as “the best live seller” he has ever met. Meanwhile, Eric “Eruption” Tai proudly supported his wife, saying he is thrilled to see her passion and dedication being recognized through this new milestone.
The collaboration marks the beginning of an exciting new era for both brands. A joint physical store is set to open soon in Bonifacio Global City (BGC), and both parties plan to unveil an exclusive Amara Shia x Sephira jewelry collection, symbolizing their shared values of elegance, strength, and unity.
