In Bacolod, life has always moved to a rhythm of joy. From the warmth of its people to the color of its festivals, every moment in the City of Smiles carries a kind of optimism that feels both deeply rooted and forward-looking. Now, that same spirit is finding a new home in Saludad, PHINMA Properties’ first masterplanned township in the region; a place where Bacolod’s culture, creativity, and progress come together.
Co-created with Bacolod-based JEPP Real Estate Co. and masterplanned by Royal Pineda+, Saludad isn’t just built in Bacolod; it’s built for Bacolod. Spanning 21 hectares, the township captures the essence of Negrense living: open, connected, and vibrant. It celebrates the city’s natural landscapes, its mountains, sunsets, and seas, by weaving them into the rhythm of daily life. Here, homes, schools, hotels, and lifestyle centers are surrounded by green, walkable spaces, ensuring that the energy of the city is always balanced by moments of calm.
At its core, Saludad is more than a place to live—it’s a destination. One where families gather, entrepreneurs grow, and visitors experience Bacolod’s famous warmth in a contemporary setting. From Maayo Terraces, a mid-rise condominium for those seeking the ease of city life, to Likha Estates, where families can build their dream homes, Saludad becomes the perfect home to returning OFWs longing for a fresh start, and foreigners drawn to the Philippines’ charm and hospitality. In many ways, Saludad is Bacolod reimagined: familiar, yet full of possibility.
In fact, locals and visitors alike were recently given a sneak peek into this vision through Saludad Socials, a celebration held during the city’s MassKara Festival 2025. Designed as a curated, family-friendly event, Saludad Socials blended the energy of Bacolod’s cultural traditions with the township’s modern comforts. Guests enjoyed activities that honored the city’s heritage, from piaya pressing and artisan pop-ups, to wine-and-paint sessions, local performances, and interactive installations inspired by the MassKara spirit.
For one evening, Saludad transformed into a microcosm of Bacolod’s best: its artistry, its entrepreneurship, and its enduring sense of community. The event offered not just entertainment, but a glimpse into what everyday life in the township will soon look like; vibrant, people-centered, and filled with meaningful moments.
“Saludad represents what we believe modern communities should be. Deeply connected to their roots, but always looking forward,” says Raphael B. Felix, President and CEO of PHINMA Properties. “Our goal is to build spaces that celebrate local identity while creating opportunities for progress and shared growth.”
Looking ahead, Saludad is poised to redefine Bacolod’s landscape not just as a residential hub, but as a destination for culture, commerce, and connection. The township will soon be home to Southwestern University PHINMA, TRYP by Wyndham Hotel, and vibrant commercial and lifestyle hubs, all envisioned to create a complete ecosystem where learning, living, and leisure thrive together.
As Bacolod’s economy continues to grow and its tourism industry flourishes, Saludad stands as a symbol of confidence in the city’s next chapter. It’s where local entrepreneurs will meet global visitors, where Filipinos abroad will rediscover their roots, and where families will build new traditions that honor the old.
In Saludad, every day is a celebration of what makes Bacolod special: its people, its pride, and its boundless potential. And for those who call it home, or soon will, that’s the real promise—that life in Bacolod’s future will feel every bit as joyful as its present.
