Did you know that preparing packed meals for loved ones is a cherished Asian tradition? All over the continent – in Korea, Japan, Vietnam, Thailand, Singapore, Malaysia, and, of course, the Philippines – packing food for someone is tender loving care in action and reflects the affectionate nature of people who value family ties and warm friendships.
Cooking food and putting together “take-outs” are a distinct Filipino love language. Besides frequently asking “kumain ka na ba?” (have you eaten?), preparing lunchboxes or take-out snacks are ways to look after one’s favorite people.
It’s the same thing in Korea. Korean moms prepare “dosirak,” or lunchboxes filled with rice and side dishes, for family members. The Japanese, on the other hand, pack artfully arranged meals called “bento boxes.” Thais call their packed goodies “ahaan-la-khao,” Vietnamese packed meals are called “com hop,” in Malaysia, they are known as “bekal,” and in Singapore, “dabao.”
Pinoys have their own feel-good, ever-reliable “baon” – hunger-easing snacks or delicious, conveniently packed “ulam” to be enjoyed away from home. During the rainy season, having baon for lunch or snacks is both convenient and sensible.
Last August, Bounty Fresh introduced K-Fried Chikin, a new chicken treat that satisfies cravings for Korean flavors and would be great to pack in a Korean dosirak or a Pinoy lunch bag.
Inspired by the Pinoy fascination with all things Korean, Bounty Fresh’s K-Fried Chikin is a saucy, meaty, 100% all-natural crunchy fried chicken—just the way Koreans love their chicken. Enjoyable both at the dinner table or as a packed meal, it comes in two flavors, BBQ and Sweet Vinegar. It is Bounty’s first-ever, ready-to-cook Korean-inspired chicken treat.
It contains only 0.1mg of sodium, meeting the FDA standards for low-sodium food, which is set at 0.1mg. Everything else is naturally flavored, so K-Fried Chikin is both tasty and nutritious. There’s no need to thaw it too because it’s ready to fry. Either as a home-cooked meal or as a packed goodie on the go, K-Fried Chikin is easy to prepare.
This new product joins the other Bounty Fresh Products in its Basta Baon line: the breaded chicken products (nuggets, sticks, popcorn chicken, chomps), pre-seasoned meats (tapa, tocino, longganisa, and chorizo), and premium high-quality eggs.
Last May, Bounty Fresh, the leading provider of fresh and processed poultry and meat products, introduced “Basta Baon, Bounty Fresh,” a mix of different Bounty products that can be easily prepared for quick meals and packed snacks or lunches.
“Bounty Fresh has always admired the generous, caring nature of Filipino moms and homemakers. That’s why we want to help them by introducing easy-to-prepare, high-quality food that they can provide any time of day to their loved ones. Our Basta Baon, Bounty Fresh line directly addresses the needs of parents, partners, students, and professionals to prepare convenient, flavorful, and freshly packed meals to take to school, work, or on long or short trips. It underscores the company’s commitment to providing accessible and high-quality food solutions that fit the busy lifestyles of modern Filipinos,” said Stephanie Balois-Guerrero, Vice President for Marketing of Bounty Plus Inc.
“This new Korean fried chicken is the latest addition to the Baon line and adds an exciting new flavor to the mix,” she added.
Grab the Bounty Fresh K-Fried Chikin now at bountyfreshmarket.ph and in leading supermarkets nationwide: Landmark, Landers, Cash & Carry, Fisher Malls, Robinsons Supermarket, The Market Place, Pioneer Center, Unimart, Alabang Supermarket, Waltermart, All Day Supermarket, and Metro Retail.
