The Palawan Group of Companies has earned the Silver Award for Most Innovative B2B Campaign at the prestigious NEXT Awards Asia-Pacific 2025 held on 27 November 2025 at Shangri-La The Fort, Manila. The recognition highlights the company’s partnership with government agencies through its B2B arm, Palawan For Business, to make government aid more accessible to Filipinos in remote and underserved communities. This achievement underscores Palawan Group’s growing role as a trusted private-sector partner in strengthening government disbursement programs and advancing financial inclusion nationwide.
Lisa Lou Castro‑Sabado, Chief Business Development Officer of the Palawan Group of Companies, shared that “We are honored to receive the Silver Awards for Most Innovative B2B Marketing Campaign at the MARKETECH APAC NEXT Awards 2025. This recognition affirms our commitment to strengthen partnerships that create real impact in the communities we serve. At Palawan Group, ‘innovation’ is more than just a buzzword. It is the anchor that guides us in understanding the needs of our partners. We share this win with our teams, industry partners, and above all, every Suki whose lives we aim to continue to touch. Our commitment remains: we will work hard to make financial services accessible, reliable, and inclusive.”
Lisa Lou Castro-Sabado, Chief Business Development Officer of the Palawan Group of Companies, expressed gratitude for the Silver Award win, emphasizing Palawan Group’s commitment to innovation, meaningful partnerships, and making financial services more accessible and inclusive for every Suki they serve.
Leveraging Palawan Group’s nationwide network of over 3,500 branches, the initiative, in partnership with the Department of Labor and Employment (DOLE), transformed select locations into micro-payout hubs strategically placed in remote barangays and island communities. Mobile branches and payout caravans further extended reach, while real-time transaction monitoring and SMS alerts ensured beneficiaries were informed and confident in receiving their entitlements. This innovative model significantly reduced travel time and logistical burdens for families while providing DOLE and other government agencies with a reliable, traceable, and fully compliant disbursement partner capable of efficiently managing large-scale operations.
Lisa Lou Castro-Sabado, Chief Business Development Officer and Missy Cheah-Balemor, Head of Palawan For Business proudly received the award for driving innovative B2B initiatives that create meaningful impact.
The NEXT Awards Asia‑Pacific, organized by MARKETECH APAC, is a prestigious regional program that honors the most innovative and effective marketing campaigns across Southeast Asia and the wider Asia-Pacific region. Its distinctive country-to-regional progression model allows campaigns that excel at the national level to automatically advance to the Asia-Pacific stage, where they compete based on creativity, strategic execution, measurable results, and tangible impact. The program recognizes both creative brilliance and operational effectiveness, setting the benchmark for marketing excellence across B2B and B2C sectors alike.
Winning the Silver award positions the Palawan Group as a leading example of B2B marketing innovation in the region, demonstrating the company’s ability to combine operational agility, technology, and strategic communication to create meaningful social impact. By bridging distances and building trust, Palawan For Business showcases how private-sector innovation can transform public service, making a tangible difference in the lives of millions of Filipinos in remote islands, mountainous areas, and far-flung communities.
Palawan Group’s Silver Award highlighted its role as a regional leader in B2B marketing innovation, using technology and strategic partnerships to impact communities across the Philippines.
