Fun-filled games and activities, exciting prizes, and entertaining performances marked the opening celebration of the Sinulog Festival 2026, led by the country’s leading entertainment platform, BingoPlus. The festivities took place during the BingoPlus Sidlak Sinulog: Sidlak sa Kalingawan Mall Show at SM Seaside Cebu from January 9 to 11.
BingoPlus mascot Bing-bing waves to the Cebuano crowd.
The three-day Sinulog celebration was graced by performances from popular artists and social media influencers, including Tony Labrusca, Seth Fedelin, Patrick Quiroz, Lance Carr, Justin Vasquez, and Ron Angeles. Local performers also energized the crowd with song performances by Yad Robal Jayme, Kurt Fick, and rapper Cookie$.
Seth Fedelin taking pictures with the fans.
Tony Labrusca gracing the BingoPlus stage.
Adding to the excitement were the on-stage games prepared for Cebuanos, with prizes such as smart TVs, tablets, Android phones, smartwatches, rice cookers, and gift certificates, with a total prize pool worth ₱300,000.
A lucky Cebuano won a Smart TV during the BingoPlus Sinulog Festival Mall Show.
What made this opening salvo even more special from the DigiPlus flagship brand was the promotion of its newest offering, a partnership with GMA for vertical drama series exclusively streaming on the BingoPlus app. This collaboration introduced three drama series headlined by GMA artists.
BingoPlus GMA Vertical Series actresses Andrea Torres, Roxie Smith, and Arra San Agustin share beautiful smiles on the BingoPlus Sinulog Mall Show stage.
The romantic drama “A Masked Billionaire Stole My Heart”, starring Michael Sager, Ysabel Ortega, Roxie Smith, and Luis Hontiveros, follows the story of a street-smart con artist whose life takes an unexpected turn when she crosses paths with a mysterious masked billionaire.
Andrea Torres and Will Ashley star in the horror-thriller “Babae sa Bintana”, which tells the story of a young man who cannot help but look out the window to stare at the lady in the house across the street. While her seductive presence draws him in, he soon discovers that she is hiding a dark and violent secret.
Meanwhile, “Toyang to Forget” is a romantic dramedy that follows Toyang, a woman who loses her memory, and a man who claims to be her husband, unraveling a story of lost memories and hidden motives. The series stars Empoy Marquez, Herlene “Hipon” Budol, Martin Del Rosario, and Arra San Agustin.
To promote these new offerings, BingoPlus GMA vertical series actresses Andrea Torres, Roxie Smith, and Arra San Agustin joined the second day of the BingoPlus Sinulog mall show. During the press conference, Arra San Agustin described the project as new, brilliant, and highly entertaining as a collective offering.
Meanwhile, Andrea Torres expressed her gratitude to BingoPlus, saying, “Thank you so much, BingoPlus, for the trust. This is something new that we ventured into, and we’re very grateful that we were chosen for this project. Will Ashley and I also grew through this experience, and it’s the first time we’ve played characters like these.”
All these were enjoyed alongside booths and activities inspired by GMA vertical drama and the newest face of BingoPlus’ sister brands, Manny Pacquiao. Premium and exclusive prizes and merchandise were given away to ensure a memorable Sinulog experience.
Mall-goers celebrate his win in the Manny Pacquiao-inspired activity.
The BingoPlus Sinulog Festival 2026 celebration runs until January 19 at Plaza Independencia and Fuente Osmeña Circle, with booth activities, shows, and exciting prizes. To know more, visit the BingoPlus social media pages.
DigiPlus Interactive Corp. pioneered digital entertainment in the Philippines. It introduced leading platforms BingoPlus and ArenaPlus, widely known for their engaging experiences in interactive gaming and sports entertainment. DigiPlus also operates GameZone with more to come. For more information visit www.digiplus.com.ph.
