PlayTime Entertainment, an integrated entertainment company, announced its long-term partnership with Miss Universe Philippines at the official Miss Universe 2026 Press Presentation, marking a significant milestone in the company’s strategic transformation into a diversified entertainment powerhouse.
The partnership designates PlayTime Entertainment as the Official Entertainment partner of Miss Universe Philippines, building upon the company’s successful collaboration with the organization’s committee in previous endeavors.
A Partnership Rooted in Empowerment
The collaboration aligns seamlessly with Miss Universe Philippines’ theme “Love Above All” and its four foundational pillars: sharing positivity, beautiful transformation, tangible charity work, and promotion of their home country. These values mirror PlayTime Entertainment’s own brand philosophy as an entertainment company.
“This partnership represents the evolution of PlayTime Entertainment’s mission to elevate Filipino excellence on the global stage,” said Krizia Cortez, Director of Public Relations at PlayTime Entertainment. “Just as we’ve transformed into a comprehensive and integrated entertainment ecosystem, we see in Miss Universe Philippines the same spirit of beautiful transformation—empowering Filipinas to share their stories, advocate for meaningful causes, and showcase the best of our nation to the world.”
Jonas Gaffud, CEO and President of Miss Universe Philippines, shared his enthusiasm for the collaboration: “We are thrilled to welcome PlayTime Entertainment as our Official Entertainment Partner for Miss Universe Philippines. Their commitment to elevating Filipino talent and their understanding of what it takes to shine on the global stage make them an ideal partner. This collaboration will create meaningful opportunities for our candidates to inspire and make a lasting impact, both here at home and in the international arena.”
Elevating Stories That Drive Connections
As an entertainment company, PlayTime Entertainment leverages its core strengths in storytelling, audience engagement, and platform development to enhance the Miss Universe Philippines experience.
Through its entertainment production capabilities, PlayTime Entertainment will support the candidates in building their platforms and sharing their advocacies with Filipino audiences nationwide, amplifying the candidates’ journeys and connecting them with audiences in meaningful ways. This approach reflects the brand’s understanding of how to create compelling entertainment experiences that inspire, engage, and create lasting connections between talent and their communities—positioning each candidate for success on the national stage.
Synergy Geared Towards Excellence
The alliance between PlayTime Entertainment and Miss Universe Philippines creates powerful brand synergy as both organizations champion platforms that empower Filipinos to pursue excellence and achieve their dreams. The partnership reflects a shared commitment to authentic Filipino representation, with both brands emphasizing growth, transformation, and a joint focus on relevant and impactful charitable initiatives that create lasting positive change in Filipino communities.
“Our continued partnership with Miss Universe Philippines positions PlayTime Entertainment as a staunch advocate of Filipino excellence in pageantry,” added Cortez. “We align ourselves with partners that share our vision of creating entertainment platforms where Filipinos can shine, inspire, and make a difference—making the Miss Universe Philippines partnership both natural and meaningful as we continue our transformation and journey as an entertainment company.”
