The Iloilo Terminal Public Market has stepped into the spotlight after being chosen as one of the key filming locations for a full-length feature film starring veteran actress Jean Garcia and young actress Arra San Agustin.
Shot primarily in Iloilo City and directed by Hugo “Boboy” Yonzon III, “Kusinerang Bulag” (The Blind Cook)” tells the story of three sisters who rise above tragedy and adversity to rebuild their family’s restaurant, redefining resilience, unity, and legacy.
Iloilo City Mayor Raisa Treñas shared photos from the shoot on her Facebook page, along with a message of gratitude for choosing the market as one of the film’s main locations.
“An upcoming full-length movie is currently being shot sa Iloilo Terminal Public Market, kag daw sa ano bala nga mapilian ang aton merkado as one of the main locations,” (An upcoming full length movie is currently being shot sa Iloilo Terminal Public Market and how does it feel that our market has been chosen as one of the main locations) she added.
She also praised Ilonggos for their strong sense of community, noting that their love and care continue to bring pride to Iloilo City.
“Through its story and visuals, the film highlights the rich natural beauty, vibrant culture, and diverse gastronomic heritage of the city,” the Iloilo Terminal Public Market Facebook page stated.
“Salamat gid for choosing Iloilo Terminal Public Market as part of your filming location!” it added.
The film also stars Victor Neri, Samantha Samarita, Madeleine Nicolas, and Jennica Garcia. It is the second film project by Bente Productions, which was behind the 2025 movie “I Remember You.”
The Iloilo City Government entered into a 25-year lease agreement with SM Prime, which invested around P1.5 billion and P2.5 billion to modernize the Iloilo Central Market and the Iloilo Terminal Market, transforming them into clean, safe, and efficient commercial hubs.
The redeveloped markets now house around 2,000 stalls, providing improved facilities for vendors and a more comfortable and organized shopping experience for consumers.
The Iloilo Central Public Market operates from 4:00 a.m. to 10:00 p.m., while the Terminal Public Market is open from 1:00 a.m. to 10:00 p.m.
The market redevelopment aligns with the local government’s “My Heart Beats in Iloilo City” campaign, which aims to showcase the city’s unique heritage and culture while fostering a strong emotional connection between residents and their city.
