This Spring/Summer 2026 season, Vision Express turns the spotlight on the people who define the brand: its customers. With its new “Icons Among Us” campaign, the premium optical retail chain showcases real Vision Express customers and celebrates their fearless stories, bold style, and remarkable individuality. Built on its long-standing promise of exceptional customer service and an impressive portfolio of international designer eyewear, Vision Express enters a new era while remaining committed to being the country’s premier optical destination.
Honoring the Vision Express community
Vision Express President Neelam Gopwani shares, “On our 12th year, we celebrate the real VIPs of Vision Express: our customers who have supported us throughout the years. This year, we are going full throttle with providing them that extra mile through high-end eye care services and by making the latest collections from global designer brands accessible in the Philippines.”
Staying true to its renewed focus on community, Vision Express made a conscious decision to move away from celebrities and professional models for its SS26 campaign. Instead, the brand features real customers, including a hands-on mom, a chief marketing officer, and award-winning design directors. Each brings a unique Vision Express story and represents the vibrant and diverse community that has trusted the brand for years.
Reimagined customer experience
Vision Express continues to elevate the customer journey by offering advanced technologies and premium services that are easy and free[i] to access, including the comprehensive UK-standard vision7 eye exam, AI-powered VisionPlus retinal imaging assessment machine, and the revolutionary AI Styling Studio that uses facial analysis technology.
In addition to that, Vision Express launched a new look online with its refreshed website design. This is to ensure online customers see the latest product drops, book eye exam appointments anytime, locate stores, and stay updated on online and in-store promos.
Here comes Spring/Summer 2026
Fresh from the runway, the new Spring/Summer 2026 collections of the top designer brands have landed in the Vision Express stores. From sculpted silhouettes to updated classics, the SS26 collections are the perfect accessories of the season.
Dior and Prada are taking sculptural to a supersized level, especially with Jonathan Anderson‘s new creative direction for Dior. TOM FORD mashes up aviator and cat-eye in its latest metal collection for that hybrid look. Meanwhile, Miu Miu took the classic route with a 2026 twist with their half rim frames in colors that are very today.
New Vision Express stores
To meet the growing demand for advanced eye care and a premium retail experience, Vision Express is further expanding across the country. In the next three months, the brand will open new locations in SM Aura Premier, Evia Lifestyle Center, SM Megamall, SM City Clark, and SM Seaside City Cebu.
By the first half of 2026, Vision Express will operate 55 stores nationwide.
