Converge is expanding its support for Filipino entrepreneurs with the launch of BizFriend Rewards, a new loyalty and engagement program designed to provide micro, small, and medium enterprises (MSMEs) with more than just reliable internet connectivity.
The initiative, introduced by Converge SME Solutions, aims to strengthen relationships with business customers by offering rewards, exclusive experiences, and opportunities that contribute to their growth and success.
“MSMEs are at the heart of our growth story, and BizFriend Rewards reflects how we value them beyond transactions,” said Dindo Marzan, Senior Vice President and Head of SME Group at Converge. “We want our customers to feel that they are not just subscribers, but partners we grow with.”
According to Converge, the program was developed to recognize the resilience and ambition of Filipino entrepreneurs while creating stronger and more meaningful connections with them.
“BizFriend Rewards was designed to make our MSME customers feel genuinely valued—not just for their subscriptions, but for the ambition and resilience they bring to their businesses every day,” said Thirdee Deacosta, Loyalty and Retention Manager at Converge. “Through this program, we hope to create stronger relationships built on trust, appreciation, and shared growth.”
The program is built around three key pillars: Choice, Chill, and Circle, each designed to address different aspects of the MSME journey.
BizFriend Choice offers customers flexibility through a curated selection of perks and freebies whenever they renew contracts or upgrade their subscription plans. The initiative allows businesses to select rewards that best suit their operational needs.
“Business owners today want solutions that adapt to their needs,” Marzan said. “By giving them choice, we empower them to get more from their partnership with us.”
Meanwhile, BizFriend Chill focuses on strengthening relationships through shared experiences. The program includes exclusive activities such as private screenings, concerts, curated dining experiences, and seasonal events aimed at creating memorable moments for customers.
“We believe relationships are built not just in boardrooms, but in shared moments,” Marzan noted. “These experiences are our way of celebrating our customers and their journey.”
The third pillar, BizFriend Circle, is geared toward business development and community-building. It provides workshops, seminars, networking opportunities, trade event participation, and digital promotion initiatives designed to help entrepreneurs expand their reach and capabilities.
“Our role goes beyond providing internet connectivity—we are here to enable growth,” Marzan emphasized. “Through BizFriend Circle, we are opening doors for MSMEs to learn, connect, and thrive.”
Through BizFriend Rewards, Converge seeks to redefine customer engagement within the MSME connectivity sector by combining business support, lifestyle experiences, and exclusive benefits into a single platform.
For Converge SME Marketing Vice President and Head Angela Gutierrez, the program represents a commitment to building lasting relationships with customers.
“With BizFriend Rewards, we are creating a community where our customers feel supported every step of the way,” she said.
The company believes the initiative will help foster stronger partnerships with Filipino entrepreneurs while supporting their long-term growth in an increasingly digital business landscape.
