Maddox Jewelry marked its fifth anniversary in dazzling fashion as it staged the Maddox Jewelry Iconic Runway: Diamond Jewelry Fashion Show 2026 on July 30 at EDSA Shangri-La Manila, bringing together some of the biggest names in Philippine entertainment for an evening of glamour, elegance, and inspiration.
The event was spearheaded by Maddox Jewelry founder, president, and CEO Charo Cordial, with renowned fashion director Robbie Carmona helming the production.
The grand celebration featured 41 celebrities who graced the runway across four themed segments—Icons of Forms and Radiance, Icons of Brilliance and Elegance, Icons of Timelessness, and Icons of Legacy—each highlighting the brand’s signature natural diamond collections.
Among the stars who lit up the runway were Claudine Barretto, Ara Mina, Pokwang, Beauty Gonzalez, Katrina Halili, Diana Zubiri, Geneva Cruz, Kris Bernal, AJ Raval, Aljur Abrenica, Diego Loyzaga, Jeric Raval, Roderick Paulate, Carmi Martin, Amy Austria, Jackielou Blanco, Yayo Aguila, Gardo Versoza, Epy Quizon, James Blanco, Nadine Samonte, Regine Tolentino, Maureen Larrazabal, Aubrey Miles, and Troy Montero, among many others.
The evening’s standout moments included the first runway appearance together of celebrity couple AJ Raval and Aljur Abrenica, as well as the appearance of Aubrey Miles and Troy Montero.
Guests also applauded Ryza Cenon’s commanding runway walk, admired a special natural diamond necklace personally designed by Beauty Gonzalez, and gave a warm ovation to Claudine Barretto, whose elegant finale walk capped off the fashion spectacle.
Beyond the diamonds and celebrity-filled runway, however, the event also celebrated the inspiring journey of Charo Cordial herself.
During her speech, Cordial reflected on her humble beginnings as the daughter of a farmer in Bicol, recalling how she once dreamed simply of finishing school and becoming an engineer.
She shared that Maddox Jewelry began as a modest live-selling business during the COVID-19 pandemic, initially offering bags and gold jewelry before gradually expanding into the natural diamond market.
Today, the brand has grown into one of the country’s trusted names in natural diamond jewelry, serving celebrities and customers nationwide.
Despite the company’s success, Cordial said she remains committed to giving back to her hometown in Bicol. Among her community initiatives is helping build a pathway at her former public school to make it easier for students to attend classes during the rainy season.
For Cordial, the Maddox Jewelry Iconic Runway 2026 represented more than a fashion event.
It served as a celebration of five years of perseverance, hard work, and fulfilled dreams, as well as an opportunity to thank the celebrities, business partners, loyal clients, and supporters who have contributed to Maddox Jewelry’s growth.
As the curtain closed on the milestone celebration, the event underscored Maddox Jewelry’s evolution from a small online venture into a flourishing natural diamond jewelry brand—one built not only on craftsmanship and luxury, but also on determination, resilience, and the belief that dreams can become reality through hard work.
