ABS-CBN’s flagship noontime show “It’s Showtime” continues to dominated the ratings race as it remained unbeatable by its rival “EAT…Bulaga”
According to the most recent ratings report by the Nielsen NUTAM survey, “It’s Showtime” remained on top of the competition comfortably beating long-time rival EB.
On Monday, June 22, 2026, “It’s Showtime” earned a rating of 4.8 percent, 2.3 percent higher than EB’s 2.5 percent. This lead came despite the buzz surrounding the much-publicized brewing loveteam between EB’s guest co-host Bimby Aquino and long-time host Ryzza Mae Dizon.
“It’s Showtime” on the other hand continues to draw viewers with its crowd-favorite segments such as Ms. Q&A and Laro-laro Pick, which remain consistent drivers of audience engagement.
Meanwhile, with “It’s Showtime’s” lead, succeeding GMA afternoon drama program also maintained their dominance in the afternoon programming.
PPop-themed drama ‘Born To Shine’ continues to outshine re-run of “Can’t Buy Me Love’, 4.9 percent versus 0.5 percent. ‘Kamao’ led by Anton Vinzon also lead the timeslot with a rating of 4.7 percent against ‘High Street’ which scored 0.4 percent.
With It’s Showtime firmly holding its lead, the question now is whether EB’s Bimby-Ryzza Mae tandem can spark a ratings surge, or if the Kapamilya noontime powerhouse will continue its reign.
