GGC Group Asia, formerly DDB Group Philippines, has won Gold at the prestigious Campaign Agency of the Year Global Awards, one of the advertising and marketing communications industry’s most respected international competitions, held recently at the Jumeirah Carlton Tower in London.
The group’s talent management team, The Culture Hub, was awarded Gold for Talent Management Team of the Year, recognizing its outstanding commitment to employee development, engagement, and workplace culture. Meanwhile, Group Chairman and CEO Gil G. Chua was named a Global Finalist for Agency Leader of the Year, while GGC Group Asia was also recognized as a Global Finalist for Best Place to Work, underscoring the organization’s people-first culture and leadership excellence.
GOLD WINNER: Talent Management Team of the Year – The Culture Hub, GGC Group Asia
GLOBAL FINALIST: Agency Leader of the Year – Gil G. Chua, Group Chairman & CEO, GGC Group Asia
GLOBAL FINALIST: Best Place to Work – GGC Group Asia
The Gold win, together with two global finalist nominations, places the Philippine-based group once more among the world’s most admired marketing communications organizations. It is the only agency from the Philippines to win Gold and secure top leadership recognitions at this year’s prestigious Awards.
“This recognition belongs to every member of our team,” said Gil G. Chua, Group Chairman and CEO of GGC Group Asia. “Awards are never about a single leader. They are about the people who choose every day to build something bigger than themselves. We have always believed that businesses grow when people grow.”
The honors come during a historic period of transformation for the organization as it recently rebranded as GGC Group Asia, following the global retirement of the DDB brand.
Despite significant industry disruption, the Group achieved its strongest financial performance to date, growing revenues while increasing profit before tax. The organization accomplished this while maintaining a people-first philosophy centered on leadership development, succession planning, capability building, and the long-term stewardship of talent.
The Gold-winning Talent Management Team of the Year entry, credited to The Culture Hub, recognized the Group’s belief that talent is not something to be owned but developed — empowering employees to become future leaders, entrepreneurs, collaborators, and industry partners. The approach contributed to strong business performance, leadership continuity, and a growing alumni ecosystem throughout the Philippines.
“At GGC Group Asia, we believe that success is not measured only by profit, but by the lives we help shape, the opportunities we create, and the impact we leave behind,” said Anna Chua-Norbert, Group Chief Culture Officer and Founder of The Culture Hub. “To win global Gold for talent management — and to be named a finalist for leadership and workplace excellence — is a proud moment not only for our people, but for the Philippines.”
The Agency Leader of the Year finalist nod recognizes Gil Chua’s decades-long commitment to building resilient institutions — personally leading the organization through major industry crises, organizational transformation, and sustained growth, while holding firm to a commitment to employee welfare and nation-building. The Best Place to Work finalist recognition affirms a culture built on stewardship, fairness, and growth.
For GGC Group Asia, the awards represent more than industry recognitions. They affirm a philosophy that creativity, humanity, impact, and technology can work together to create meaningful growth for clients, communities, and employees alike.
