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Home»Press Release»NBA Launches New My Jr. NBA/Jr. WNBA App to Enhance Youth Basketball Experience for Program Participants and Operators
Press Release

NBA Launches New My Jr. NBA/Jr. WNBA App to Enhance Youth Basketball Experience for Program Participants and Operators

Lion's DenBy Lion's DenJuly 4, 2026No Comments2 Mins Read
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The NBA has launched the My Jr. NBA/Jr. WNBA App, a unified digital hub to support program participants, coaches, referees, parents and competition managers and operators. The app will serve as the primary digital destination for the league’s international Jr. NBA/Jr. WNBA programs across more than 190 countries and territories in Africa, Asia-Pacific, Canada, Europe & Middle East, India and Latin America.

The app, which is free to download, centralizes key tools and resources for Jr. NBA/Jr. WNBA programming, including competition management, registration and data features, live game streaming and integrated communication capabilities. The platform supports multiple languages, geo‑targeted content and both app and web‑based access.

The key features of the app include:

Competition Management: Program operators can manage schedules, standings, results, brackets, box scores, play‑by‑play and multimedia galleries all in one place.
Live Streaming: Coverage of Jr. NBA/Jr. WNBA leagues and tournaments.
Registration Hub: Simplified sign‑ups, waiver processing and participant tracking.
Communication Tools: Direct updates for participants, parents, coaches, referees and organizers.
Event Information: Centralized access to Jr. NBA/Jr. WNBA events and activities, including program entry.

The Jr. NBA/Jr. WNBA, the league’s global youth basketball program for boys and girls, teaches the fundamental skills and core values of the game – teamwork, respect, determination and community – at the grassroots level in an effort to help grow and improve the youth basketball experience for players, coaches and parents. The recently updated Jr. NBA/Jr. WNBA curriculum features a games-based approach with over 100 new or refreshed activities across 48 practice plans, using small-sided games to boost player engagement and decision-making. In 2025, the Jr. NBA/Jr. WNBA reached over 41 million youth, parents, referees, and coaches in 193 countries and territories outside the U.S. through a network of affiliated youth basketball organizations, as well as in-person and online events, leagues and clinics. For more information visit www.JrNBA.com.

My Jr. NBA/Jr. WNBA App is now available for download on App Store and Google Play. Imagery available for download here. (Credit: NBA)

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M2.0 Communications Inc. My Jr. NBA/Jr. WNBA App NBA Shyla Reyes
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