Filipino content creator Raco Ruiz has extended his winning streak at the Hashtag Asia Awards, taking home Silver for Best Campaign by a Micro Influencer at the 2026 regional competition.
Filipino creator recognized for Burger King campaign at the regional social media awards
Raco received the award for Burger King’s The Big 4 Students Try The Whopper. NYMA Talent Management submitted the entry on his behalf as his management, under the Best Campaign by a Micro Influencer category, based on the campaign’s publication on his Instagram account.
The win was announced during the Hashtag Asia Awards ceremony held on July 10, 2026, at Sofitel Singapore City Centre in Singapore.
The latest recognition marks Raco’s third consecutive Hashtag Asia Award, having received an award every year since 2024.
He began the streak in 2024 with a Bronze award for Best Campaign by a Macro Influencer for McDo Chicken Check!, created in collaboration with McDonald’s. In 2025, he returned to the category and earned Gold for his HP Smart Tank campaign with HP Philippines.
His 2026 Silver win further establishes Raco as a consistently recognized creative voice in Asian social media, with three different campaigns for three major brands earning regional honors over three consecutive years.
“Winning back-to-back was already an incredible experience, so receiving this recognition for a third consecutive year came as a genuine surprise. I am deeply grateful to the Hashtag Asia Awards, Burger King, and all the brands, creative teams, and advertising agencies that have trusted me with the freedom to bring my ideas to life.
I am also thankful to NYMA Management for the support and work that happens behind the scenes. Being able to create content for a living, connect with audiences, and make people happy through these campaigns is already deeply rewarding. To have that work recognized on a regional stage is something I will never take for granted,” Raco shared.
Known for turning everyday Filipino observations into clever, highly relatable content, Raco has developed a distinct creative voice grounded in humor, cultural insight, and visual storytelling. His work demonstrates how branded content can communicate a commercial message while remaining authentic to both the creator and the audience.
“Raco’s third consecutive Hashtag Asia win is a remarkable achievement and a testament to his consistency as a creative. He approaches every campaign with intelligence, originality, and a deep understanding of his audience. We are incredibly proud to see Raco, Burger King, and Filipino creativity recognized on the regional stage,” said Kat Bautista, Founder and COO of NYMA.
The Hashtag Asia Awards recognize outstanding social media campaigns, creators, brands, platforms, and agencies from across Asia. The regional program celebrates work that demonstrates creativity, innovation, effectiveness, and meaningful audience engagement.
Raco is represented by NYMA, a talent management agency committed to nurturing trailblazers across media and bringing Filipino talent to the global stage.
