BPI AIA Life Assurance Corporation (BPI AIA), the bancassurance partnership between AIA Philippines and the Bank of the Philippine Islands, today announced the appointment of Melissa Henson as its Chief Executive Officer. Her appointment supports the company’s next phase of growth and reinforces its commitment to helping Filipinos do more to live Healthier, Longer, Better Lives.
Henson brings nearly two decades of experience spanning the banking and insurance sectors, with extensive expertise in partnerships, customer strategy, and marketing. She assumes the role after serving as Chief Marketing Officer of AIA Philippines since 2023, where she successfully transformed the company’s customer engagement and marketing capabilities, while advancing initiatives that strengthened the brand and supported business growth.
Henson also accelerated product innovation and speed to market, while leading customer acquisition and cross-selling initiatives that enhanced distribution effectiveness. Her strategic leadership and strong commercial acumen have enabled her to build trusted partnerships across the organization while delivering meaningful business outcomes.
“Melissa is a proven leader with a strong record of driving growth through customer-focused innovation and strategic partnerships. Her deep understanding of both the insurance and banking sectors, combined with her ability to build high-performing teams and trusted partnerships, positions her well to lead BPI AIA into its next stage of growth. I am confident she will continue creating value for our customers, partners, and stakeholders as we advance our purpose of helping people live Healthier, Longer, Better Lives,” said Jacky Chan, Regional Chief Executive and Group Chief Distribution Officer, AIA Group, and Chairman of the Board, BPI AIA Life Assurance Corporation.
As Chief Executive Officer, Henson will lead BPI AIA’s overall business strategy and operations, while continuing to deepen customer relationships, and drive sustainable growth.
“I am thrilled to lead BPI AIA at this exciting point in our journey. I am grateful for the continued trust and support of BPI and AIA Philippines, whose longstanding partnership has been the foundation of our success. Looking ahead, we will continue to focus on delivering innovative solutions, creating greater value for customers and strengthening our position as one of the Philippines’ leading bancassurance companies,” said Henson.
