As the Esports World Cup 2026 (EWC) is hosted in Paris for its inaugural international edition, the Esports Foundation (EF) today introduced a new collection of apparel and collectibles inspired by traditions of global sport: the EWC26 Collection, a Paris-inspired apparel collection including exclusive Player Jackets, and the EWC’s first official Trading Card Collection developed with Kolex. Together, the new releases give players and fans a new way to own a piece of esports history.
The launch continues the Esports Foundation’s commitment to establishing traditions that define major global sporting events. Together, the EWC26 Paris Collection and Trading Card Collection turn the players, Clubs, moments, and stories of the Esports World Cup into enduring symbols that fans can collect, cherish, and carry beyond the competition.
The EWC 2026 Paris edition takes place from July 6 to August 23, bringing together more than 2,000 players, 200 Clubs, and fans from over 100 countries for seven weeks of competition.
Inside the EWC26 Paris Collection
The EWC26 Paris Collection draws from France’s most recognizable decorative traditions, Toile de Jouy tradition. The collection reinterprets the historic textile to tell the story through the visual language of Paris and incorporates the EWC Trophy and Eiffel Tower as commemorative elements within the pattern. Alongside it, the EWC26 Capsule Collection brings a lifestyle-focused apparel inspired by how professional players, creators, and Club executives travel, work, compete, and appear offstage.
“The world’s biggest sporting events are remembered through the moments they create and the symbols they leave behind,” said Mohammed Al Nimer, Chief Commercial Officer, the Esports Foundation. “As the Esports World Cup grows, we’re beginning to build those traditions for esports. This collection is inspired by Paris, but it’s ultimately about the people who make the Esports World Cup what it is: the players, Clubs and communities who come together here every summer.”
Central to the collection is the latest edition of the EWC Player’s Jacket, created in partnership with Berlin-based menswear brand AKOG Hotel (A Kind of Guise), whose previous collaborations include adidas, Monocle, and Nanamica. First introduced in 2024 and awarded exclusively to players who qualify for EWC, the jacket has become a symbol of excellence among pro players. Each EWC 2026 Player’s Jacket features EWC’s “Rise Above” motto, a Paris patch commemorating where the player earned the jacket, as well as a hidden inscription linking the wearer to the championship trophy.
Originally created as a player-exclusive item, the Players’ Jacket was released to the public for the first time in 2025 in response to fan demand, which intensified after sporting icon Cristiano Ronaldo was seen wearing it. For 2026, the Esports Foundation will release its second-ever EWC Players’ Jacket Public Edition for fans in a limited-edition colorway.
The EWC26 Paris Collection is live at shop.esportsworldcup.com and at the EWC 2026 Fan Fest with a series of exclusive drops continuing throughout the Esports World Cup’s seven-week run in Paris.
EWC’s First Trading Card Collection: A New Way to Collect EWC Moments
Players and Clubs are at the heart of the EWC and also form part of its growing legacy. The EWC is bringing that legacy into the hands of fans, as it unveils its first official Trading Card Collection. The inaugural collection honors the standout players and Clubs of EWC 2025 with collectible cards, creating an annual record of the Esports World Cup.
Unlike traditional esports competitions centered on a single title, the EWC 2026 brings together the world’s leading games, players, and Clubs under one banner. The Trading Card Collection reflects that scale. The Card Collection features competitors from across multiple esports alongside the Clubs they represent in a single collection.
“Every Esports World Cup creates unforgettable champions, breakout stars and defining moments,” said Mohammed Al Nimer, Chief Commercial Officer, the Esports Foundation. “Our trading cards turn those moments into lasting collectibles, giving fans around the world a new way to celebrate the players and Clubs at the heart of the competition while building a collection that will become part of the tournament’s legacy.”
Each card features a QR code that unlocks a digital twin in the Kolex app, allowing fans to connect their physical collection with a digital one. By scanning cards, collectors can earn points, compete on global leaderboards, and unlock rewards as the tournament unfolds.
The inaugural EWC Trading Card Collection will be available through the official online store, at the EWC Fan Fest in Paris, and at Kolex.com.
Tickets for the EWC 2026 are available now at esportsworldcup.com.
