- GMA network is back at winning in the nationwide TV ratings
- Media giant GMA Network capped off another successful year from Nielsen’s TV ratings
- The network continues its winning streak in the nationwide TV ratings game
GMA Network, yet again, successfully led the nationwide ratings from the Nielsen TV Audience Measurement, the industry’s widely-trusted ratings service provider.
For the networks first month of the year 2019, from January 27 to 31 based on overnight data, GMA posted an average total day people audience share of 37.8 percent in the National Urban Television Audience Measurement (NUTAM), beating ABS-CBN’s 35.9 percent.
In the morning block, the GMA network registered a 34.8 percent audience share as against the other network getting only 30.9 percent. Similarly, in the afternoon block, it gained a 40.1 percent people audience share again, surpassing the 34.2 percent of its rival network.
The Kapuso Network is consistently on the forefront of the ratings game in the areas of Urban Luzon and Mega Manila, which respectively accounted for a 72 and 60 percent of all urban viewers in the country.
In Urban Luzon, it gained a total average daily audience share of 41.9 percent, which was higher than that of ABS-CBN’s 30.1 percent.
In Mega Manila, it tallied an even higher margin with a total average daily people audience share of 43.7 percent, versus Kapamilya’s 26.8 percent. This is based on the official data from January 1 to 26.
Kapuso network’s show ‘Kapuso Mo, Jessica Soho (KMJS)’ is still reigning as the highest covered television show, still remaining on its number one spot, as reported in Nielsen’s NUTAM list of top-rating programs for January.
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The show was followed by Pepito Manaloto, 24 Oras, Daddy’s Gurl, Magpakailanman, Onanay, Daig Kayo ng Lola Ko, and Studio 7.
Also included in the list of top raters for the month were Cain at Abel, Amazing Earth, 24 Oras Weekend, Wowowin, Imbestigador, My Golden Life, Eat Bulaga, and Tadhana.
GMA network, in both the Urban Luzon and Mega Manila lists, takes up 8 and 9 spots out of the top 10 programs, respectively.
In addition, Kapuso’s free TV airing of the boxing fight of Manny Pacquiao against Adrien Broner last January 20 clearly dominated the competition. Garnering a whopping 69.8 percent people audience share in NUTAM, while its counterpart programs ABS-CBN only got 13.2 percent and TV-5, which also aired the Pacquiao fight, only got 10.7 percent.
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Nielsen TV Audience Measurement data gathers a greater number of sampled homes nationwide in comparison to Kantar Media. It approximately caters to 900 more homes surveyed in Total Urban and Rural Philippines compared to that of Kantar. Therefore making Nielsen data statistically more representative in terms of TV ratings.
Its client pool covers a total of 32 subscribers consisting at least six local TV networks, including ABS-CBN, TV5, Aksyon TV, and CNN Philippines.
