Multi-faceted trailblazer JENNIE is set to release her new single “Mantra” on October 11 th . “Mantra” will be the debut music offering under the newly minted partnership of Columbia Records with her record label and entertainment company ODDATELIER.
Since bursting onto the scene in 2016, JENNIE has impacted culture and made history via her music, acting, fashion, and entrepreneurship. The world initially met her during 2016 as one-fourth of powerhouse BLACKPINK, breaking countless records such as becoming “the only Korean band to headline Coachella,” “the highest-charting female Korean act on the US Billboard Hot 100 and Billboard 200” and their ‘Born Pink World Tour’ being the highest-grossing concert tour by a female group and Asian act in history.
Renowned for her inimitable style and elite fashion sense, she has graced the covers of countless publications (Vogue, Rolling Stone, Elle, and more) and collaborated with everyone from Chanel to Adidas to Beats to Gentle Monster. She is a frequent attendee of the Met Gala and Paris Fashion Week with the multiple brands she works with.
At the helm of her very own record label and entertainment company ODDATELIER, JENNIE has commenced her next creative chapter.
