Careline, the makeup brand known for its fun, fearless, and creative spirit, has expanded its best-selling Single Blush On to 20 shades—making it easier than ever to find the perfect match for every skintone and undertone.
Fronting the campaign is GiRaph, the pairing of Gian Bernardino and Raphael Singson from OPM breakthrough band Cup of Joe. The band has quickly risen in the local music scene with hits like Tingin, Estranghero, and Tataya. For this campaign, Gian and Raphael bring their natural charm and relatability beyond the stage, embodying Careline’s edgy and expressive brand personality.
The launch features a lighthearted digital video where GiRaph chase each other over their favorite Careline Single Blush On, a fun nod to the product’s vibrant appeal. Fans will also spot a clever Easter egg: a scene of Gian enjoying his favorite ramen—an inside reference long-time supporters of Cup of Joe will instantly recognize.
Carmen “Mikee” Torralba, brand manager of Careline, shared: “GiRaph connects with fans in such an authentic and joyful way, exactly how we want Careline to connect with our consumers. Just like our blush, Gian and Raphael bring color, energy, and warmth wherever they go. They are the perfect faces to represent our expanded 20-shade line that celebrates individuality, self-expression, and the beauty of being true to yourself.”
The collection now spans a diverse spectrum—from new cool tones like Pink Glacier and French Rose to OG warm favorites like Peach Glow and Brick Rose. With its lightweight, blendable, and long-lasting formula, the Careline Single Blush On remains a go-to for beauty lovers who want versatility—whether aiming for a natural flush, a bold pop of color, or a sun-kissed glow.
By teaming up with GiRaph, Careline emphasizes its mission to empower the next generation to embrace their uniqueness, celebrate self-expression, and have fun with makeup—because the best blush is the one that makes you feel like yourself.
