Casio Computer Co., Ltd. has officially announced a two-year partnership with TOYOTA RACING, the motorsports brand of Toyota Motor Corporation, beginning January 2026. The collaboration is set to strengthen global promotion for Casio’s EDIFICE sports watch brand, which embodies the precision, speed, and technological innovation found in motorsports.
The partnership reflects the shared values of TOYOTA RACING and EDIFICE, including a dedication to continuous innovation, the use of advanced technologies honed through world-class racing, and a passion for speed. Under the agreement, EDIFICE timepieces will be provided to the TOYOTA RACING team during the FIA World Endurance Championship (WEC) season, and both the CASIO and EDIFICE logos will be prominently displayed around the headlights of the team’s racing cars.
TOYOTA RACING, formerly known as TOYOTA GAZOO Racing, competes in the FIA WEC and NASCAR, focusing on engine, powertrain, and advanced automotive technology development. The team’s rebranding to TOYOTA RACING marks a new beginning as it seeks to accelerate its contribution to the future of motorsports while engaging new fans and partners worldwide.
Casio emphasizes that the collaboration aligns with its corporate purpose of bringing “new levels of joy to lives one by one” through innovation and design. Through this partnership, the company hopes to continue delivering the EDIFICE brand experience to fans of both high-performance timepieces and motorsports.
