Love is in the air, and this Valentine’s season, POP MART is adding a little extra surprise magic to it.
Just in time for the most love-filled day of the year, the global collectible brand is opening its third official store in the Philippines at SM North EDSA, giving fans in the north of Metro Manila a charming new way to find meaningful gifts—whether for a partner, a friend, or themselves. 
Opening to the public on February 13 at 2:00 PM, the new 177-square-meter POP MART store is located at Level 3, The Block, SM North EDSA, marking the brand’s first permanent location in Quezon City. 
Designed to cater to fans and collectors based in the northern part of the metro, the store arrives right as Valentine’s shopping begins, offering a playful alternative to the usual flowers and chocolates. 
The SM North EDSA opening continues POP MART’s steady expansion in the Philippines, following the launch of its flagship store at SM Megamall and its second official store at SM Aura. With each new location, the brand brings its signature blind box experience closer to different communities, making POP MART part of everyday shopping moments—and now, part of Valentine’s gifting as well.
For this Valentine’s-themed opening, Twinkle Twinkle takes the spotlight. Known for its soft, star-inspired design and comforting visual style, the character has recently gained attention online after being spotted with K-pop idols, sparking renewed interest among fans. Beyond its popularity, Twinkle Twinkle resonates this season for its message of warmth, light, and quiet joy, making it a fitting choice for gifts meant to express affection, care, or self-love.
Inside the SM North EDSA store, visitors will find a thoughtfully curated selection of POP MART favorites presented in a bright, welcoming space designed for relaxed browsing. The layout encourages visitors to slow down, explore the shelves, and enjoy the simple pleasure of choosing a blind box—whether it’s a small surprise for someone special or a personal Valentine’s treat. 
With selections rotating regularly, each visit offers something new to discover, making the experience feel personal, unhurried, and quietly exciting—much like the moment before opening a box. Valentine’s Day at POP MART isn’t limited to romantic gifting. The blind box experience naturally lends itself to moments of self-love, friendship, and thoughtful giving—reminding shoppers that love comes in many forms. Sometimes, it’s shared. Sometimes, it’s chosen for yourself. And sometimes, it’s waiting inside a box you haven’t opened yet. 
Adding to the excitement, POP MART has also shared that its Mall of Asia pop-up store will reopen a few days after the SM North EDSA opening, featuring a refreshed store design to serve fans and collectors based in the south of Metro Manila. The reopening underscores the brand’s continued effort to stay accessible across different parts of the city while evolving its in-store experiences.
With the opening of its Quezon City store, POP MART invites fans to experience the joy of discovery a little closer to home. A visit to the new SM North EDSA location comes with the familiar thrill of a blind box—unexpected, personal, and always a surprise. This Valentine’s season, skip the predictable and open something new, because sometimes the best way to celebrate love is to unbox it.
