The 2013 version pays tribute to the heroes of today by drawing inspiration from the heroes of yesteryears. It opens with an artist sketching a portrait of Lapu Lapu, which seamlessly transforms into a colorful animation of the events that shaped Philippine history from the Battle of Mactan, which saw the defeat of the Spanish conquistadors in the hands of the natives, to the Cry of Pugad Lawin and the martyrdom of our national hero, Jose Rizal.
The main music of the national anthem begins as the heroes of the past are juxtaposed with modern heroes like the one portrayed by a fire fighter who braves the raging flames of a burning building in order to save an infant, a teacher who walks several miles to school daily to educate her pupils, a farmer who dutifully toils the land under the scorching heat of the sun to fend for his family, a traffic enforcer who continues to do his job despite being soaked in heavy rains, a doctor who compassionately attends to the medical needs of those in the barrios, overseas workers who endure being away from their loved ones in the hope of giving them a better future, an athlete who brings pride to his country, and several others. These depictions paint a very striking picture before the audience: that we are modern heroes in our own right and that’s something we should all be proud of.
The team behind the project is composed of Edward Achacoso (Director of Photography), Paul Hendrick Ticzon (Director), Vince Gealogo (Co-Director), John Paul Arrojado (Assistant DOP), Allyn de Ocampo (Main Cam/Arri Operator) and Neil Nanquil (Assistant Director/Edit Supervisor); Program Managers Jann Nagasangan, Rowena de Jesus and Dianagell Flores; and Shoot Producers Ingrid Navarro and Hazel Joy Raymundo.
The campaign was spearheaded by GMA’s Program Support Department headed by Regie Bautista (VP) with Dong Tan (Associate Creative Director), Alex Almario (Junior Associate Creative Director), Dennis Tiu (Art Director), Hasmin Marable (Senior Project Manager), and Minette Lopez (Senior Project Manager).
The 2010 “Lupang Hinirang” music video won the Bronze World Medal at the 2011 New York Festivals World’s Best TV Programs and Film Awards in the Music Video category and the Bronze Anvil from the 2011 Anvil Awards by the Public Relations Society of the Philippines (PRSP) in the Public Relations Tool category.
Catch the launch of GMA Network’s latest cinematic version of the Philippine National Anthem on April 9 (Araw ng Kagitingan) on 24 Oras. The music video will become part of the network’s sign on and sign off messages, and will be shown in SM cinemas nationwide soon.
