Following the successful debut of their first single, “TABI,” rising P-Pop girl group XONARA returns with an exciting new chapter through the release of their latest single, “PULA,” on August 7.
Continuing their growing partnership, 1Z Entertainment and UMG Philippines once again collaborate to bring the group’s newest music to audiences around the world. The release marks another milestone in XONARA’s journey as one of the country’s promising new girl groups, building on the momentum and support they have received since debut. With “PULA,” the group aims to showcase a stronger musical identity while further cementing their place in the evolving P-Pop landscape
More than just a follow-up to their debut, “PULA” represents XONARA’s
growth as artists and performers. While “TABI” introduced the members and their unique identity, “PULA” captures the courage to keep moving forward, embrace change, and pursue bigger dreams together. The single serves as the centerpiece of the group’s “Drive the World, PULA” campaign, a concept inspired by movement, ambition, and the journey toward success. Through its empowering message and bold sound, XONARA invites listeners to become part of this next chapter as they continue evolving both creatively and personally.
To celebrate the release, XONARA will launch the PULA Pit Stop on August 7 at the TriNoma Activity Center, offering fans an immersive experience that goes beyond music. Inspired by road trips and car culture, the event transforms release day into a destination where fans can interact with the group’s world through themed activities and exclusive experiences.
Attendees can participate in the Driver’s License Stamp Rally, enjoy partner activations, watch live performances, attend the official press conference, and witness the premiere of the “PULA” music video. The event also features exclusive rewards for Event Pass holders, including meet-and-greet opportunities, limited-edition merchandise, and collectible items that commemorate the beginning of the PULA era.
Beyond its release activities, “PULA” reflects XONARA’s vision of creating music that inspires people to keep moving forward despite life’s challenges. The campaign encourages fans to celebrate friendship, perseverance, and the importance of having a community that supports one another through every step of the journey. Backed by a comprehensive rollout across digital platforms, media features, fan activations, and streaming services, the release highlights the continued collaboration between 1Z Entertainment and UMG Philippines in championing Filipino music. As XONARA embarks on this exciting new era, “PULA” stands as a celebration of progress, ambition, and the belief that the best journeys are the ones shared together. The single and its official music video will be available on all major streaming platforms beginning August 7.
