Broadcast company GMA Network, Inc. (GMA) continued to dominate TV ratings in Urban Luzon and Mega Manila in October 2014.
Based on data from October 1 to 31 (with the dates of October 26 to 31 based on overnight data) from trusted ratings service provider Nielsen TV Audience Measurement, GMA Network outrated ABS-CBN and TV5 in Urban Luzon with a 37 percent household audience share, 6.2 points higher than ABS-CBN’s 30.8 and 28.8 points higher than TV5’s 8.2. GMA likewise remained undefeated in Mega Manila, posting a 38.1 percent household audience share, ahead of ABS-CBN’s 28.1 percent by 10 points and TV5’s 8.9 percent by 29.2 points.
GMA subscribes to the Nielsen TV Audience Measurement service, while ABS-CBN is the lone local major TV network that subscribes to Kantar Media, formerly known as TNS. Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media.
