Why it keeps on trending on Twitter, deeply rooted on social media, fueling a change on how TV channels and programs became aware and vigilant on social media trends of their shows, TV segments and contents.
ALDUB: The lovechild of Social Media and Mainstream TV
ALDUB has eliminated the distinction between “live TV” and “on-line” viewers by enabling them to participate equally in sending updates in real time via smartphone and tablet apps while watching on their television sets.
According to Peter Kafka of recode.net, TV programs should work closely together with Twitter on its programming activities. This is a huge development for the world of local TV programming that allows viewers to participate and create conversations about shows they are currently watching wherever they are, more easily than if they were asked by ratings and audience surveyors. Expanding to digital exposure as part of show promotion, indicates that TV shows that generated a lot of Twitter activity before they premiere generated good ratings.
Remembering how “Yaya Dub” played by Maine Mendoza, was discovered by her infamous Youtube dubsmash videos of actress Kris Aquino? When her videos went viral online, TV lifestyle shows started inviting her for interviews about the success of the viral videos which is already an “online-to-offline” transition.
https://www.youtube.com/watch?v=yEaV4RG5aIc
Originally, analysts predicted that the rise in Internet usage would decrease the amount of time people spent watching TV. However, Eggo Müller, a professor of Media and Communication at Utrecht University, says that this didn’t turn out to be the case.
The Internet and social media have actually enhanced TV viewing in many ways without negatively affecting its popularity as a pastime. Traditionally, the giant survey company Nielsen, generates its results by sending out mail to random people in statistical sampling method, asking questions about the television shows they watched and liked. This method is still used today by Nielsen but with the consideration of internet and social media that could influence the ratings.
