GMA Network (GMA) continues to keep its stronghold in its Urban Luzon bailiwick last August, besting rival networks across timeblocks, based on data from the industry’s most trusted ratings provider Nielsen TV Audience Measurement.
Urban Luzon accounts for 77 percent of all urban TV households in the entire country. From August 1 to 31 (with the dates of August 21 to 31 based on overnight data), GMA registered a 40.4 percent household audience share, posting a 7-point lead over ABS-CBN’s 33.4 percent, and a 34.1-points lead over TV5’s 6.3 percent.
Compared to its closest rival, more programs from GMA also occupied the top 30 list of top-rating programs in Urban Luzon with the big-budgeted primetime series Encantadia leading the list of Kapuso shows.
Besides Encantadia, other programs from GMA also dominated the top 10 including Magpakailanman, Kapuso Mo, Jessica Soho, Descendants of the Sun, Pepito Manaloto, and 24 Oras. Also in the top 30 list in Urban Luzon are 24 Oras Weekend, Ismol Family, Sunday PinaSaya, Hay Bahay!, Eat Bulaga, Juan Happy Love Story, Imbestigador, Lip Sync Battle Philippines, Wowowin, Karelasyon, and Bubble Gang.
Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. Nielsen has a nationwide sample size of 3,500 urban and rural homes, bigger than Kantar’s sample size of 2,610. As the leading ratings service provider, Nielsen TV Audience Measurement service boasts a total of 31 clients/subscribers including 8 local TV networks, 4 regional clients, 2 blocktimers, and 17 media agencies.
GMA subscribes to Nielsen along with TV5 and Aksyon TV, CNN Philippines, Net 25, Ebiquity-Faulkner CBN Asia and TAPE Inc., and major advertising and media agencies such as Dentsu Aegis Network (Carat, Mediaforce Vizeum, Dentsu), GroupM (Mediacom, Mindshare, MEC and Maxus), Omnicom Media Group (OMD, PHD and M2M), Zenith Optimedia, and Starcom Mediavest.
Alongside the strong ratings performance of GMA on television, the Network’s online portal (www.gmanetwork.com) remained the number one local website in the country in terms of pageviews in July 2016, beating ABS-CBN’s portal, among others. According to Effective Measure, GMA’s portal garnered 202 million pageviews, decidedly ahead of ABS-CBN’s 184 million.
