More Filipino households in the country prefer watching ABS-CBN’s news and entertainment programs.
This is according to data from Kantar Media for March that showed nine out of the top ten most watched programs nationwide were produced by ABS-CBN. The Kapamilya Network also scored an average audience share of 46% among urban and rural homes in the country, a 12-point lead over GMA’s audience share of 34%.
ABS-CBN once again ruled primetime (6PM-12MN), where it scored an average audience share of 50% compared to GMA’s 33%.
The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
ABS-CBN also beat GMA in March in other areas. More viewers tuned in to the Kapamilya network in Total Balance Luzon with an average national audience share of 47% versus GMA’s 35%, in Total Luzon with 42% versus GMA’s 36%, in Total Visayas with 53% versus GMA’s 29%, and in Total Mindanao with 55% versus GMA’s 30%.
ABS-CBN is home to the nation’s top-rating TV programs, box-office films, and best-selling books and music. With the ability to harness the latest in technology and innovation, the company is rapidly transitioning into an agile digital company with the biggest online presence among all media companies, and a growing list of digital properties.
National Urban + Rural: Top 10 Most Watched TV Programs in March 2017
ABS-CBN was also first in the country to offer content online and on mobile, and even pioneered digital television in the nation.
