GMA Network‘s fantasy program ‘Daig Kayo Ng Lola Ko’ (DKNLK) is currently benefiting from the popularity of Maine Mendoza as it knocks down its rival show ‘Wansapanatym’.
The Sunday timeslot that was previously dominated by ABS-CBN’s Wansapantaym is currently overtaken by the 4-part series featuring Maine Mendoza—DKNLK‘s .
Based on the numbers released by AGB Nielsen NUTAM People ratings, DKNLK attracted more viewers beating ‘Wansapanataym‘s ‘Ofishially Yours’ episode.
DKNLK drowned ‘Ofishially Yours’ by 370k viewers on July 15 and 440k on July 22, respectively.
In terms of ratings, the Maine Mendoza-led mini-series also on against Elisse Joson‘s mermaid-themed ‘Wansapanataym’.
DKNLK scored 10.1% on July 15 with 37.9% audience share compared to Wansapantaym‘s 9.2% ratings and 35.8% audience share.
The lead even increased on July 22 with DKNLK scoring 10.7% ratings and 37.0% audience share against 9.7% ratings and 33.9% audience share of Wansapanataym.
Maine Mendoza-Effect still Lives on.
It cannot be denied that DKNLK‘s increase in ratings and viewership is attributed to Maine Mendoza. While she’s not that phenomenal compared to her Yaya Dub days, she continues to be a significant and relevant TV personality.
Recently she was named by Twitter Philippines as the most talked-about female celebrity for the 1st half of 2018.
Maine also continued to rake TV commercials and endorsements, proof of her continued popularity among Pinoy audience and consumers.
AlDub phenomenon may be dead but Maine Mendoza is proving that she can definitely make it on her own.
That, she is not only the Yaya Dub that we all knew but she is Maine Mendoza who made a name for herself through her own and by her own merits.
ABOUT: By The Numbers is a weekly column written by Ron Mia (@rojan88 on Twitter, @akosirojan88 on IG, Ron.Mia on Facebook), a Blogger by night and Data Analyst by day.
The column focuses on analyzing TV shows based on their survey numbers. A detailed, no holds barred analysis of what’s hot and what’s not in the world of television.
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