- Tokyo Tokyo Trinoma gets a new look designed by a renowned Architect and Interior Designer.
- The branch offers exclusive meals that the customers can enjoy.
- Tokyo Tokyo launched their brand campaign along with an exciting social media promo.
We visited the newly-renovated Tokyo Tokyo flagship store in Trinoma and this is what happened:
Stepping inside Tokyo Tokyo Trinoma, there’s no denying that the no. 1 and pioneer Japanese restaurant chain in the Philippines spent many months of remodeling the store–and it definitely turned out so well. It no longer follows the typical restaurant setting, thanks to the new contemporary look and feel. Tokyo Tokyo obviously gave their 100% in renovating and updating the exterior and interior of their restaurant to improve the overall dining experience of their Filipino customers.
The Tokyo Tokyo team were all smiles as they proudly welcomed the guests to their newly-updated home. In Ms. Natalie Perez’s (Tokyo Tokyo’s Vice President for Marketing) words, “With more than 60 store locations nationwide and counting, our goal is to eventually have every Tokyo Tokyo restaurant redesigned to match the fresh, new look. It all comes together under Tokyo Tokyo’s brand campaign this year called “Take Me to Tokyo Tokyo.”
Of course, this fresh design has a great mind behind it. Mr. James Acuna of JJ Acuna / Bespoke Studio, a renowned and multi-awarded Architect and Interior Designer, shared his process of creating the design of the store. “This new concept can be seen as a next generation version of Tokyo Tokyo. It perfectly represents the modernization of the brand, while still honoring its Japanese inspirations in a big way,” shared Acuna. “The store look and feel is romanticized through intricate design details and elements which hark back to the iconic street food culture of Japan.”
The modern-looking shopfront façade of Tokyo Tokyo Trinoma took inspiration from Japanese Fusama Screens and the pop-neo-anime culture of Japan streets, complete with a street-style dining stall reminiscent of Japan’s distinct food stalls. Stepping into the new store, the main areas allow customers to dine and bask against a contemporary dining space that is uniquely Tokyo Tokyo.
The central service area is wide open and welcoming, allowing large crowds of Filipino families and barkadas to directly approach the sophisticated white granite counter and view the Shoji-style bulkhead menu board. The main dining area called the Chef’s Kitchen Dining Room is bounded by a bar counter which views into the Master’s Open.
Two large dining rooms can be distinctively seen in-store. The look of the Garden Room located near the central service area evokes Japanese teahouse architecture in which the home’s structure perfectly frames courtyard views. This majestic view was iterated in Tokyo Tokyo’s Garden Room with a brush art-on-vinyl mural inspired by the Fusama Painting culture. The same mural design concept also adorns the walls of the enclosed Tatami Room, which is clad in a warm timber texture that reflects the raw nature of the Tatami material, making this serene space perfect for private dining.
Aside from the exterior and interior features, Tokyo Tokyo Trinoma also offers an exclusive set of meals that can only be found in the branch:
Tempura Dragon Maki
This is a classic Prawn Tempura wrapped in a traditional sushi roll, drizzled with cheese sauce, Japanese mayo and unagi sauce. It is topped off and sprinkled with Togarashi Powder and Tempura Crumbs.
Crazy Kani Maki
A classic California Maki roll coated with black sesame seeds, plus a generous topping of kani salad with ebiko and tempura crumbs.
Chicken Teriyaki Salad
Only the best Chicken Teriyaki Fillet on top of a bed of fresh mixed greens, shredded veggies, corn and nitamago egg on the side, and complimented with a roasted sesame dressing.
Aside from the unveiling of Tokyo Tokyo Trinoma’s fresh look, Tokyo Tokyo also launched their brand campaign “Take Me to Tokyo Tokyo”, which came with an exciting social media promo called “A Shot To Tokyo!”
In a fun and simple Facebook & Instagram photo contest running from August 29 to October 30, 2018 one lucky customer, plus one chosen companion, get a shot to win an all-expenses paid trip to the ultimate sensory wonderland that inspired the birth of Tokyo Tokyo Philippines – Tokyo, Japan!
For more details, follow Tokyo Tokyo today on Facebook at /TokyoTokyoPhilippines and @TokyoTokyoPhilippines on Instagram.
