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ABS-CBN Excited To Go Global, Aims to Break Through Internationally with P-pop Groups in the Next Decade

Recently, P-Pop groups BINI and Star Hunt Academy Boys trended on social media. Their energized performances on It’s Showtime and ASAP earned praises from artists and netizens alike.

In an interview, Director Laurenti Dyogi revealed ABS-CBN’s plans of increasing their reach globally. They plan to break through the international market in the next decade through their new talents promoting Pinoy Pop.

Firstly, Dyogi highlighted his excitement to go beyond the Philippine territory. He also added that they plan to be a player regionally and globally.

“I’m excited with (about) the prospect of going beyond the Philippine territory as a playing field. Both with Star Magic and ABS-CBN, would like to be a major player regionally and globally,” said Dyogi.

Dyogi then highlighted their two P-Pop groups (BINI and Star Hunt Academy Boys) that trended recently on social media because of their sharp, on-point performances. He also teased two upcoming groups.

“We’ve started that with some of the other idol groups that were performing. We are launching two idol groups that hopefully can give a feel of the talent and excellence of young Filipino artists who can perform, sing and dance well compared to all the K-Pop groups and all the other groups. So isa yun,” Dyogi highlighted.

Recently, P-Pop groups BINI and Star Hunt Academy Boys trended on social media. Their energized performances on It’s Showtime and ASAP earned praise from artists and netizens alike.

Aside from P-Pop groups, they also aim to venture into international productions. Dyogi highlighted their project with Dean Devlin in which ABS-CBN co-produced the North American series, Almost Paradise, which set its filming entirely in Cebu.



“We’d like to venture into international productions as well. We’d like to partner with Netflix, Iflix, Viu, and all that other platforms and produce. Last year, we started a partnership with Dean Devlin. We produced. We co-produced. Initially, we line produced, and then eventually, we became a co-producer for Almost Paradise, shot (filmed) entirely at Cebu. That was our first taste of North American production and working with us,” said Dyogi.

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