This month, adidas relaunches and reveals new colorways to the latest addition of the iconic Ultraboost franchise. Initially launched in December 2021 in Mauve, the Ultraboost 22 is now available in a Flash Orange colorway.
Created by an all-women team, the adidas Ultraboost 22 provides runners with 4% more forefront energy return than the Ultraboost 21 for women. Tapping into women-specific insights and using an online anatomy database of 1.2 million foot scans, conducted and analyzed by footwear and technology researchers Jura, Zabkar, & Dzeroski (2019) The Ultraboost 22 is tailored to create a 360-degree fit improvement for the female foot.
With its re-engineered design to better fit the female form, providing female runners with the support and energy return to boost their performance, adidas continues its commitment to empowering women through sport. However, there is still a gap when it comes to women’s safety in running.
In addressing this, adidas Runners, adidas’ official running community, is launching a series of weekly runs that promote women’s safety by encouraging members to become active contributors and proud allies for the safety movement. Locally, adidas Runners Manila is set to launch weekend runs on March 20, March 27, and April 3 with distances ranging from 5K to 15K. Learn more about the runs by joining the adidas Runners Manila group on Facebook.
March 20, 2022: Run with AR & GCR
- Beginners: 5K
- Intermediate: 10K
March 27, 2022: Run with AR & Limitless
- Beginners: 6K
- Intermediate: 14K
April 3, 2022: Own your energy – Fast Finish
- Beginners: 8K
- Intermediate: 15K
Further celebrating women, adidas Philippines also partnered with Filipina artist, Gissele Bautista for an in-store product customization collaboration via the adidas Maker Lab, exclusive in adidas Brand Center Glorietta from March 25 to 27, 3:00 – 7:00 PM. Through this partnership, customers who will be purchasing the new Ultraboost 22 colorway from the adidas Brand Center will get the chance to have their pairs customized for free only at the Maker Lab. Known for her intricate floral artworks, Gissele will be in-store to hand-paint reflective vine and bloom designs on the Ultraboost 22 pairs of eligible customers. Stickers and patches along with hand-painted shoe dubraes, and reflective shoe laces will also be available for purchase for those who wish to have shoes, tote bags, and apparels customized.
JD Cortez, adidas Philippines Brand Communications & Sports Marketing Manager said: “This year, adidas is dedicated to further strengthening our commitment of empowering women through sports, starting with the Brand’s most inclusive and supportive sports bra collection released earlier this year, and now with the re-launch of the Ultraboost 22 in new and exciting colorways. The Brand is also grateful to have the support of our communities like adidas Runners Manila to the Girls Can Run team by Coach Nylah Bautista, as well as our Brand ambassadors and athletes, who continuously help us in our commitment to providing a safer running environment for women and other runners.”
The adidas Ultraboost 22 retails at Php 9,500 and its featured ‘Flash Orange’ colorway is available in-store and online via adidas.com.ph or via the adidas Viber Store. To stay updated, follow the conversation on Instagram and Facebook.
