Today, Afro-fusion star Omah Lay heats up the winter with his new global smash “Attention” featuring Justin Bieber. Sensual and vulnerable, the Grammy-winning superstar effortlessly slips into Lay’s vibrant world on this rhythmic banger. “Attention” cements the Nigerian newcomer as a rising sensation with an uncompromising musical vision.
The sexy and intimate tune captures the energy of a sweltering club night—bodies in motion, lust saturating the air. Omah and Justin’s voices barely rise above a whisper, but there’s no mistaking the longing in their voices as they sing over purring synths, gentle drums, and moody chords. Directed by Colin Tilley (Kendrick Lamar, J. Balvin, Cardi B), the sensual video leans into that heady atmosphere as Lay and Bieber get into a carefree groove while they’re being seduced by the glowing flames at a bonfire party.
“Attention” is the 24-year-old singer’s first release of 2022. Omah Lay kept busy throughout 2021 with a steady stream of releases and a sold-out US tour. In November, he shared the buttery “Free My Mind.” His smash hit “Understand” from July was a contemplative, yet danceable record powered by his signature vocal warmth. In June 2021, he was featured on Masterkraft’s remix of Bieber’s chart-topping “Peaches.” Recognizing all of his talent and hard work, the 2022 NAACP Image Awards nominated Omah Lay for “Outstanding International Song.”
It almost feels destined that Lay and Bieber would connect for a single as enchanting as this. “Attention” is a glimpse of what’s to come from Omah’s debut album Boy Alone, out this spring. On March 20th Omah Lay will embark on “Boy Alone” world tour, kicking off at the Cocofest in Manchester, with stops in Australia, Germany, France, Italy, London, and more. Full tour dates HERE. 2021 was a landmark year for Afropop as homegrown stars reached new levels of international visibility and acclaim. This is only the start for Omah Lay, who is well on his way to becoming the next Nigerian musician to ascend to global stardom.