On January 19, a report confirmed that Vivamax edited out full-frontal nude scenes of their male stars on their streaming platform.
At the media conference for Viva Prime’s launch, which LionhearTV covered, COO and president of Viva Films Vincent del Rosario asserted how they abide by Movie and Television Review and Classification Board (MTRCB)’s guidelines.
“I think malinaw naman sa Viva, even before Vivamax, we will always abide sa kung ano ‘yung batas. So whatever is in place, susundin namin.
“Basta, there’s parity– what applies to us, should apply to everybody else, whether they’re a global streaming platform, whether you’re a local streaming platform, dapat pare-pareho.”
He then discussed how the streaming platform actively promotes responsible viewing among its audience.
“Siyempre, napro-promote, nagkakaroon ng presscon, siyempre like si, halimbawa si Lee Byung-hun, hindi naman siya magpro-promote ng movie niya sa Vivamax. So I think ‘yun eh. We’ve been working closely with our friends, MTRCB.
“Very cooperative sa responsableng panonood, di ba? It’s a campaign of the Chairman, so we’re okay. I think Viva Prime addresses some of these concerns. ‘Yung parental controls within the app, malinaw ‘yun. Si Direk Paul is coming up with advocacy on ‘yun, responsible viewing.”
He then cited their parental controls as an example of how Vivamax advocates for responsible viewing.
“I think we have the best in-app parental controls no, actually ‘yung parental control includes parents themselves, even if you’re an adult, you come in the app, medyo risque ‘yung movie, let’s say too violent, hihingan ka pa rin ng PIN eh. Kaya hindi kailangan minor or kids, so ‘yun.”
Earlier, a report affirmed that Vivamax edited out full-frontal scenes from some of their male stars depicting their genitalia.
As for Viva Prime, del Rosario cited that it would hold more mainstream titles under the entertainment company. Viva’s newest streaming platform becomes available via the Vivamax app starting January 29 this year.