Warner Music Singapore and Cross Ratio Entertainment have announced that they have signed an exclusive worldwide distribution agreement. Cross Ratio Entertainment is Singapore’s largest independent record label.
The deal will also see Warner Music Singapore working closely in partnership with Cross Ratio Entertainment to unlock new opportunities for artists and the business. This includes collaborating on new releases, catalogues, brand partnerships, synchronization deals, marketing events, as well as identifying and upstreaming potential artists.
The growth of the Asian market in recent years has proven that Asian music has huge potential for a global audience. With the success of multi-lingual acts and Singapore acting as a regional hub, the labels will employ their mutual strengths in tandem to successfully export artists across Asia and beyond.
Cross Ratio Entertainment is one of Singapore’s most successful independent record labels. It was founded by Dean Augustine, a veteran with more than 30 years of experience in the music industry who has worked on the development and promotion of artists such as Aiza Seguerra, MlCappella, Tay Kewei, and Vanessa Carlton. With a roster of artists including Akeem Jahat, Alfred Sim, Belinda Lee, and Derrick Hoh as well as over 200 music distribution artists such as Carla D, Fauzie Laily, Gentle Bones, and Narysal, the music company boasts an extensive catalogue from some of Singapore’s most active and prominent artists.
Commenting on the alliance, Dean said: “Cross Ratio Entertainment and our talented roster of artists are excited to be joining forces with Warner Music Singapore. It has always been our mission to grow and assist artists to break into the music industry in the region and across the world. We trust that through this collaboration, we can leverage on Warner Music’s strength, regional and global expertise to help us put the music of our homegrown artists on the map.”
Gerald Ang, Managing Director, Warner Music Singapore stated: “It’s an honour for Warner Music Singapore to support and partner with Cross Ratio Entertainment in their efforts. Dean has built one of the finest independent record labels in Singapore. Over the years, they have identified and developed a solid repertoire of some of the most notable artists in Singapore, especially in the C-Pop space. Likewise, we are deeply committed to connecting artists with fans in South-East Asia, Greater China and beyond, further strengthening our collective position in C-Pop in the region. Our deep understanding of the markets and worldwide network will enable us to pave a new way for their incredible music to audiences across the globe.”
