Uniquecorn Strategies, the Philippines’ first and only startup-focused public relations agency, has announced key appointments aimed at strengthening its presence in the local market. The new appointees are Junelyn Olivar as client services director and Aki Marzan as public relations manager.
In her role at Uniquecorn Strategies, Olivar will spearhead growth for the web3 PR division, Blockceler8. She will manage client communications, curate PR programs, and build relations with industry stakeholders, influencers, and journalists. Leveraging her previous experience as a metadata writer for news and current affair programs at ABS-CBN, allows her to bring deep media insight to the table, anticipate trends, identify newsjacking opportunities, and tailor effective exposure strategies for web3 clients.
Meanwhile, Marzan, a media monitoring professional with seven years at Isentia Manila Inc., demonstrated his leadership skills in roles focusing on team management and strategic planning. His work in the ANZ market, spanning TV, radio, and press, honed his ability to discern public opinion and key media trends, which would be an advantage as he switched from media monitoring to PR industry. This vast experience will serve in advising and enhancing the visibility of the company’s technology startup clients.
Dean Bernales, Founder and CEO of Uniquecorn Strategies said, “Our conviction has always been that investing in the right talent is the cornerstone of our success, and I have no doubt that Olivar and Marzan are well-equipped to propel our vision into the future. Reinforcing our commitment to being the premier PR agency for startups in the Philippines, these new appointments underscore our unwavering dedication to this cause. I eagerly anticipate the groundbreaking ideas and strategic insights they will contribute, and I am thrilled about what lies ahead for Uniquecorn Strategies.”
Established in 2021, Uniquecorn Strategies has swiftly surged on its growth path, boasting a remarkable average of 180% YoY increase in both revenue and workforce. Aligned with its mission to become a pivotal part of the startup ecosystem and foster significant connections between startups and stakeholders, Uniquecorn Strategies has strategically partnered with renowned Philippine startup accelerators and advocates. Collaborations with The Final Pitch, Launchgarage, and The Philippine Blockchain Week further underscore their commitment to shaping the narrative of the Philippine startup landscape.