Over three decades, the Grand AdClash has reinvented itself and consistently evolved to serve a greater purpose. From being a humble classroom activity initiated in 1991 to one of the biggest legacies of the Polytechnic University of the Philippines – Department of Advertising and Public Relations (PUP-DAPR) today, the annual commencement of such a prestigious case competition marks the beginning of the students’ career journey to becoming competent candidates and valuable assets in the industry. Despite the challenges posed by the pandemic in the previous years, the Grand AdClash has persevered, seamlessly getting bigger and bolder with each passing year.
The essence of Grand AdClash extends beyond determining who among the competing teams is the brightest. The Grand AdClash drives the students to unleash their full creative and strategic potentials, bolstering the department’s vision to produce outstanding graduates like Jonathan Manalo, a multi award-winning songwriter, composer, arranger, and record producer; Sofia Tawasil, a multi-award-winning copywriter; and Marcelo Santos, a well-known author and brand ambassador—to name a few of PUP-DAPR’s products.
Moreover, the esteemed event serves as the turning point for the aspiring professionals to prove they are industry-ready, by putting their brilliance and capabilities to the test. The implementation of Grand AdClash also allows the graduating students to gain exposure; and make valuable impressions and connections to help them kick start their careers.
On July 19, 2023, SM City Manila will be the vibrant host of the 31st edition of the Grand AdClash, as it welcomes the much-anticipated clash of brilliance on-site. This marks yet another year of celebrating the excellence of senior year students from PUP’s Bachelor in Advertising and Public Relations (BAPR), while highlighting the transformative power of technology in revolutionizing modern lifestyles, the central theme of this edition.
The success of the Grand AdClash rests upon the unwavering commitment of participants, the enthusiastic efforts of organizers, and the steadfast support of sponsors and partners. The event continues to pave the way for a new generation of PUP-DAPR pride, as the 31st Grand AdClash stands ready to ignite the passion and expertise of future ADPR practitioners.
Stay connected with the 31st Grand AdClash through its social media accounts. #ADaptBeyondLimits #31stGrandAdClash
