Acclaimed Los Angeles-based Icelandic-Chinese artist, composer, producer and multi-instrumentalist Laufey reveals her new track “Bewitched”, alongside a video. The video was shot in London by director Lewis Cater. Fans can watch the music video here laufey.ffm.to/bewitchedvideo and pre-save the ‘Bewitched’ album here: laufey.ffm.to/bewitched
“Bewitched” is the latest offering from her highly anticipated forthcoming album ‘Bewitched’, due September 8 via AWAL Recordings. About the song, which features accompaniment from the London-based Philharmonia Orchestra, Laufey explains, “‘Bewitched’ is a love song. I wanted the Philharmonia Orchestra to illustrate that feeling when you’re first falling in love with someone, and for it to emulate the thoughts that run through your head after a perfect first date.”
The video was shot in London by director Lewis Cater (Calum Scott, Neck Deep, Sum41, Cavetown, All Time Low).
Laufey’s new music is already receiving widespread attention—the album’s first single, “From The Start”, is garnering 1.5 million daily streams across DSPs every single day.
On Spotify, “From The Start” has entered the Top 50 tracks in the USA and is sitting comfortably at #17 on Singapore’s Viral 50 chart, #17 in the Philippines’ Viral 50 chart, #29 in Malaysia’s Viral 50 chart, and #16 in the Global Viral 50 chart. Laufey celebrated the song’s exponential traction by releasing the video of her performance of “From The Start” Live From Manila which fans can watch here: laufey.ffm.to/ftsmanila
‘Bewitched’ follows Laufey’s 2022 debut full-length, ‘Everything I Know About Love’, which reached #1 on Billboard’s Alternative New Artist Album chart and featured hit single, “Valentine”, that peaked at #1 on the Spotify Jazz Chart.
While ‘Everything I Know About Love’ shows what Laufey calls her “hopeless romantic” side, ‘Bewitched’ has a more mature outlook, although it’s still in love with love. Laufey notes, “This is a love album, whether it be a love towards a friend or a lover or life. The first album also touched a lot on things like moving out of my childhood home and moving into a new city for the first time—being an adult. With this one, I’ve experienced a little bit more of that, and I’m writing about the magic in the love of being young”.
Additionally, Laufey will celebrate the album on the road later this year with The Bewitched Tour which sold out in minutes. The tour will make stops at iconic venues throughout North America including two nights at San Francisco’s Fillmore, Chicago’s Thalia Hall, New York City’s Town Hall, and Los Angeles’ Theatre at the Ace Hotel. Laufey’s performance at The Ford on September 16 with the Los Angeles Philharmonic is also sold out, and she is set to perform at the Kennedy Center with the National Symphony Orchestra on release day.
