In an effort to promote the sustainability and inclusiveness of the Asian Games and the Asian Para Games in Hangzhou, Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, has launched a sustainability web application for athletes, journalists and staff members inside the three Asian Games villages to drive low-carbon behavior, as well as a virtual sign language interpreter to ensure individuals with hearing impairments could better participate in the Games.
“Cloud-based technology helps drive the sustainable and inclusive development of the Asian Games. We want to leverage the power of technology, in collaboration with our partners, to drive more individuals to participate in our efforts to make the Games greener and more accessible to all,” said Jingren Zhou, CTO of Alibaba Cloud Intelligence.
Alibaba Cloud’s sustainability web application helps participants of the Asian Games adopt low-carbon behaviors.
Interactive Web Application to Boost Eco-friendly Behaviors
To help the Hangzhou Asian Games honor its green mission, Alibaba Cloud has launched a sustainable lifestyle web application that helps participants of the Asian Games adopt low-carbon behaviors and reduce their carbon footprint through digital engagement.
The interactive web application rewards athletes, journalists and staff members of the Asian Games with carbon points for making eco-friendly lifestyle choices, such as taking public transport, waste recycling and reducing food waste.
Across the Asian Games villages, participants can scan a QR code to record their low-carbon activities in the web application, ranging from opting out of using plastic bags at the supermarkets, to taking a photo of their clean plates at the dining hall in an effort to reduce food waste.
Behind the web application is a system that translates individual low-carbon activities into carbon points. Participants can accumulate the points and redeem for limited-edition Asian Games-themed pins and low-carbon products.
The web application has attracted over 310,000 visits to participate in low-carbon activities across the Asian Games villages, and it has recorded over 7 tons of carbon reduction through the activities since the opening of the Asian Games villages on September 16.
“Alibaba Cloud has proven expertise in supporting organizations and sports events’ sustainability initiatives with digital technology.
Through the innovative sustainable lifestyle web application, we want to encourage participants of the Asian Games to be more sustainable by recording their daily eco-friendly choices and helping them see the tangible impact of their choices,” said William Xiong, Vice President of Alibaba Cloud Intelligence and General Manager of Enterprise Service Cloud.
