Viral popstar Jikamarie is starting off 2024 on the right foot as she opens for Coldplay’s much-awaited two-day concert in Manila this weekend.
To be handed a rare opportunity like this, she immediately went to the drawing board and planned for her biggest career highlight thus far. “I can’t think of a better word to describe it other than surreal. I literally cried!” she shares, looking back to when she got the good news.
“It’s such an honor to be performing alongside one of the most iconic artists for so many years,” she further says. In an Instagram post by Warner Music Philippines, the 23-year-old bedroom pop artist is seen rehearsing with her full band, with her chart-topping hits “Lutang”, “kailangan ko ng…” and songs off her debut EP “L0VER G!RL” making it to the setlist.
Music aside, Jikamarie is known as a fashion girlie, highlighting her creativity through fashion and makeup on her TikTok account. She shows off her quirky persona with her signature eyeliner, ever-changing hair colors, and unique outfits that stand out.
Naturally, she wants to highlight her style with her dreamy tunes on the big stage. To match the one-of-a-kind opportunity, Warner Music Philippines scored a collaboration with Filipino brand HA.MÜ to showcase trailblazing Filipino artistry through fashion and music.
“I was connected to them through Ms. Jess Cabuay, our stylist who oversees the entire glam team! We were browsing through designer options and when we landed on HA.MÜ, we just knew they were the perfect one to work with for this project” Jikamarie recounts in an interview.
“I was definitely anxious if I was gonna be able to secure the styling aspect, but when I got to talking with them, I really felt that I was working with people who really know how to deliver, and they were assuring my safety and comfortability all throughout,” she further narrated.
Founded in 2017 by Abraham Guardian and Mamuro Oki, HA.MÜ focuses on creating unique, maximalist pieces that play on androgyny and individuality.
Known for working with chart-topping artists, the team behind HA.MÜ honored the request and got to work. “We love working with local artists because we are both supporting each other,” they expressed.
Along with its one-of-a-kind approach to fashion, the brand believes in sustainable fashion and livelihood. “We mainly used readily-available fabrics that are in the studio to create her look,” they share. HA.MÜ has since then headlined multiple runway shows, has also exhibited their pieces in shows abroad, and has donned cover pages in major Filipino publications.
The brand boasts a long (and still ongoing) list of clients, now including one of Warner Music Philippines’ biggest pop acts.
