Representing gin’s cool, clear, and versatile characteristics, the world’s largest-selling gin, Ginebra San Miguel, launches its newest brand endorsers for its “Gin-is-In” campaign—Boss Toyo, Oliver Moeller, and Mikee Quintos.
From Boss Toyo’s cool and fun personality to Atty. Oliver’s clear and honest outlook, and Mikee’s innate versatility, this collaboration promises to be an authentic and compelling representation of the brand’s values. Each of these personalities has a unique story to share about their fond memories and deep connections with gin, making them the perfect ambassadors for Ginebra San Miguel’s latest campaign.
COOL LIKE BOSS TOYO
Rapper and host of the popular YouTube show Pinoy Pawnstars, Jayson Luzadas, better known as Boss Toyo, fondly recalls growing up amidst the ’90s gin pomelo craze.
Boss Toyo shared, “isa sa mga paborito kong gin memory, uso yung gin pomelo every corner of the streets. Talagang nakasanayan ko uminom ng gin pomelo at ka-partner ang mga chichirya, fish balls, street foods, at ano-ano pang madali lang mabili sa sari-sari store.” (One of my favorite gin memories is when gin pomelo was all the rage on every corner of the streets. I’m used to drinking Gin Pomelo paired with chips, fish balls, street foods, and other snacks you could easily buy in sari-sari stores.)
From his humble beginning as a reseller of watches, his business has now grown into a collection of cool memorabilia from famous Filipino icons and celebrities featured on his YouTube channel. His coolest possessions include Francis Magalona memorabilia and rare Ginebra San Miguel bottle from the 1960s.
Excited to represent “Gin is Cool,” Boss Toyo aims to connect to his 12 million followers by highlighting how he is cool like gin. “I’m very cool and very easy to get along with. Doon ako nakakarelate sa pagiging cool ng gin. Pareho kami, pag kasama mo ako, walang dull moment.” (“I’m very cool and very easy to get along with. There are no dull moments with me. That’s how I relate to gin. With gin, like when you are with me, you will surely have no dull moments.”)
CLEAR LIKE OLIVER
Atty. Oliver Moeller, the heartthrob lawyer from Cebu, shared that he had lots of happy moments drinking gin and tonic with friends while preparing for a body-building competition in 2019. “My coach back then would not allow me to drink too much alcohol that had a high-calorie content. It was a no-brainer for me to go for gin and tonic. If I remember correctly, the standard gin and tonic is only around 90 calories.”
After stealing the hearts of madlang people in Showtime’s “EXpecially For You” segment, Oliver became a sought-after internet personality, and his followers eagerly await his next move in the showbiz industry. Now, Oliver feels honored to be an endorser for the “Gin is Clear” of the “Gin-is-In” campaign of Ginebra San Miguel. “I have always been a fan of Ginebra basketball team, and growing up, I remember seeing my uncles and grandfathers drinking Ginebra San Miguel.”
Oliver identifies with gin’s clarity, seeing it as a reflection of his own authentic self. He believes in honest communication, both in his legal career and in his growing online presence. “I feel like I’m a very transparent person myself. I also have pure intentions similar to how clear gin is. Whenever I communicate with my clients in the legal industry or share my advocacies with my followers, I don’t hide anything and am very clear with my intentions.”
Deeply appreciative of being part of the Ginebra San Miguel family, he plans to promote gin’s outstanding qualities and inspire his followers with his passion for sports and fitness. “For anyone who’s into fitness and at the same time doesn’t want to take away the fun of drinking with friends, gin and tonic, or just gin by itself straight up or on the rocks, is a perfect option.”
VERSATILE LIKE MIKEE
Meanwhile, versatile actress Mikee Quintos recalls her first sip of Ginebra San Miguel. Growing up in a family of politicians and public servants, Mikee had her first taste of gin at their house after a motorcade campaign.
“Nasanay akong maraming tao sa bahay after motorcade. Pagkatapos mangampanya for the day, laging may bote ng gin para sa buong campaign team and doon ko siya unang na-try.” (I was accustomed to having a lot of people around the house after a motorcade. At the end of the day, there would always be a bottle of gin for the entire campaign team, and that’s when I first tasted it.)
Mikee’s connection to gin is more than just an endorsement. It’s a personal reflection of her own versatility. While Mikee’s role as Lira in Encantadia has brought her fame as an actress, she is also a talented singer. She started performing at the age of seven, often taking the stage at her parents’ campaign parties. She has also built a following on YouTube by sharing her covers of popular songs. All while diligently pursuing her studies.
She explains, “I think as a dreamer, as an achiever, and as a creative [person] myself, hindi ko mapigilan yung innate versatile personality ko na ipagsabay-sabay lahat ng gusto kong gawin. I’m also studying architecture at the University of Santo Tomas. Sinasabay ko yun sa showbiz.” (As a dreamer, an achiever, and a creative person, I can’t help but embrace my naturally versatile personality and pursue all the things I want to do at the same time. I’m also studying architecture at the University of Santo Tomas, which I’m balancing with my showbiz career.)
Indeed, Mikee is a talented artist who perfectly embodies versatility and is now a proud ambassador of “Gin-is-In” campaign, inspiring others to see the versatility of gin. “Gin is a go-to drink for whatever you are in life and whatever you are feeling – whether you are sad, happy, or you want to celebrate something. If you want to share stories with a few friends, gin is also a perfect companion, making it versatile. Gin fits any personality for any occasion.”
Ginebra San Miguel is proud to have Boss Toyo, Atty. Oliver, and Actress Mikee as the new faces for the Gin-is-In campaign, inspiring Filipinos to further appreciate gin for its cool, clear, and versatile qualities.
GSMI is the producer of the world’s largest-selling gin, Ginebra San Miguel. GSMI’s other quality distilled spirits include GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, GSM Blue Lychee Martini, Gin & Tea, Ginebra San Miguel Premium Gin, 1834 Premium Distilled Gin, Antonov Vodka, Añejo Gold Rum, Primera Light Brandy, and the Philippines’ no. 1 Chinese wine Vino Kulafu.
