We all know that feeling — acting a certain way to please others, being apologetic for your passion, or even creating a version of yourself on social media that doesn’t quite feel like the real and authentic you. It’s time to change that and pursue not just what you need, but what you truly WANT.
Royal, a well-loved flavored drink in the Philippines, is empowering Gen Zs to embrace their wants and pursue their passions unapologetically with its newest campaign, “Ito ang Gusto ko”. Recognizing that today’s generation is driven by passions and aspirations, this campaign aims to tap into their desire for authenticity, self-expression, and the freedom to choose what they truly want.
“We recognize that Gen Z is a generation that values authenticity and individuality,” says Mark Dee, Senior Director of Frontline Marketing for East Cluster, Coca-Cola ASEAN & South Pacific. “Through this campaign, we want to create a space where they feel seen, heard, and empowered to express themselves without fear of judgment. We believe that Royal is about more than just a flavor, it can also be a gateway to discovering new experiences, expressing yourself authentically, and living your life on your own terms.
Ready for the new Gen Z anthem?
To embody this lifestyle, Royal is bringing the Gen Z energy to life with their new music video, ‘Royal Ito Ang Gusto Ko’. Featuring Kapamilya Recording Artist Maymay Entrata, Rising OPM Artist Maki, and TikTok Dancing Sensation Kat Manimtim, this show-stopping video is a celebration of Gen Z’s individuality, creativity, and passion for self-expression, with electrifying moves, vibrant colors, and unapologetic vibes that will leave you wanting more!
These new additions join the OG Royal Barkada, Kyline Alcantara, Bianca Umali, and Ruru Madrid in striding from left to right and in sending out a message on acknowledging and pursuing what you want, shattering the mold, and living life with a little more flavor while having fun at the same time because “Buhay mo ‘to, Ikaw ang CEO, Ikaw na ikaw ang G.O.A.T!”
Show your ‘Hataw’ moves
There’s more to the new anthem as Royal turns up the volume for the Hataw Challenge – the Royal Dance Showdown!
This year, Royal is inviting every dancer to unleash their inner Kabogera and showcase their dance moves for a chance to win exciting prizes. Whether you’re a seasoned performer, a beginner, or just love to move, it’s time to shout: Sayawan? Ito Ang Gusto Ko!
Royal is bringing together top talents from the dance community, all sharing a passion for creativity and movement, for an epic dance showdown. Join the challenge for a chance to win ₱500,000 and claim the title of the First Royal Dance Crew.
This is open to Filipino dance crews with 16-20 members, all aged 18 and above. Crews can be local, school-based, or non-school-based.
Sign-up deadlines:
Mindanao: October 5, 2024
Visayas: October 22, 2024
Luzon: November 2, 2024
Are you ready to make a statement? Show off your Hataw moves and become the First Royal Dance Crew! Remember, your life is yours to live. Don’t be afraid to chase your passions and let your true self shine. Because after all, ‘Ito Ang Gusto Ko’!
