HOKA®, a division of Deckers Brands (NYSE: DECK), announces the launch of its newest road-running shoe, from the iconic Bondi franchise – the Bondi 9.
With this update to the ultra-cushioned franchise that transformed the running industry over ten years ago, the Bondi 9 provides peak plushness for everyday miles providing an even smoother ride.
Bondi 9 Delivers Max Cushioning For All
HOKA’s origins are rooted in the concept of maximal cushioning, which inspired the creation of the original Bondi. Launched in 2011, the Bondi quickly became a favorite among runners, with its unique blend of cushioning and support setting a new standard in the running community. This iconic shoe not only marked a significant milestone in the brand’s evolution, but also established HOKA as a leader in performance footwear.
The Bondi 9 showcases a new premium midsole foam featuring supercritical foamed EVA, delivering a soft, cushioned ride that’s become synonymous with the beloved Bondi. The foam is lighter, more resilient, and more dynamic, giving one of the brand’s most trusted shoes longevity with cushioned comfort. The midsole also features updated geometries and a rearfoot-focused Active Foot Frame™ for enhanced support and control. Finally, an additional 2mm of stack height and a refined MetaRocker™ provide a smooth, plush, cushioned ride.
An elevated structured knit upper with zonal breathability creates a more accommodating and comfortable fit, while the new 3D molded collar gives an even softer feel and easy step-in. The outsole has been finished with durabrasion rubber to combat high wear zones in the outsole, ensuring that the Bondi 9 will provide traction, mile after mile.
“The Bondi was the first shoe that introduced the world to the concept of a maximal cushioned road running shoe,” said Bekah Broe, Senior Director of Product for Performance Footwear at HOKA. “The new Bondi 9 is a leap forward in innovation, with its premium and plush cushioning, delivering on HOKA’s commitment to help running become more accessible to everybody – while solidifying Bondi as the brand’s most comfortable choice for daily miles.”
The Bondi 9 campaign, “Everybody Bondi”, is inspired by the shoe’s key feature of comfort, and the support athletes find from their running community. Through the collective lenses of product and community, “Everybody Bondi” showcases the Bondi 9’s commitment to maximum cushioned comfort and increased durability for consistent daily miles.
Get on the Hoka Journey
On January 15, HOKA will be launching the Bondi 9 Week Challenge, an initiative that invites participants to transform their fitness habits and embark on a 9-week journey using a training plan designed for beginners and intermediates culminating in a 9-mile run.
This challenge will support and inspire participants to embrace the joy of movement, celebrate progress, and connect with the broader running community. Learn more about the challenge and how to sign up at https://www.hoka.com/en/ph/
The Bondi 9 retails for ₱10,995 and is available at HOKA.com, HOKA Stores, Foot Locker, Atmos, Commonwealth, and select Planet Sports, Runnr’s & Toby’s stores. For updates, you may visit HOKA on Instagram and Facebook
