This March, Araneta City declares unity towards global sustainability by joining the global Earth Hour 2025 celebration.
The City of Firsts once again joins the annual worldwide movement, reaffirming its role as a partner in creating a greener future for everyone. For this year, Araneta City invites everyone to Move for the Future by turning the annual tradition into an immersive experience that highlights environmental responsibility, energy conservation, and biodiversity awareness.
Lights off
From 8:30 PM to 9:30 PM on March 22, Araneta City will power down in sync with millions around the world for the WWF Earth Hour Switch Off. In one hour, the City of Firsts switches off the lights from its famous landmarks, establishments, and streets to signify its commitment to sustainability and a brighter, greener future for future generations.
“For Araneta City, Earth Hour is more than a symbolic switch-off,” Marjorie Go, VP for Marketing, said. “It’s a call to action, a reminder that every small choice we make can add up to real change.”
Interactive displays
In the days leading up to the actual Earth Hour event, action will start to take many forms. At Ali Mall, the Unplug and Play: Geo Quest activation will transport kids and kids at heart into an adventure that blends the thrill of exploration with beloved Filipino childhood games. From March 17 to 20, participants can navigate through an interactive forest trail, passing through the Patintero Clearing, Snake and Ladder Jungle, and Piko Shrub.
At Gateway Mall 2, the attractive LED ceiling of Quantum Skyview will feature Quantum Wildlife: The Flight of Haring Ibon, a visual presentation from March 22 to 30 in collaboration with wildlife photographer and filmmaker Vinz Pascua of Haring Ibon PH. Through breathtaking images and compelling storytelling, the exhibit aims to raise awareness of the country’s endangered bird species and the importance of protecting their natural habitats.
Other events
At Farmers Plaza, sustainability takes center stage with SustainaBILIty: A POP QC Eco Fair from March 21 to 23. This initiative, held in partnership with the local government of Quezon City, will showcase local businesses championing eco-friendly products and responsible consumption.
The fair will also host eco talks on March 22 where discussions on resource efficiency and plastic-free solutions will take place, offering practical insights into how individuals and businesses can reduce waste and embrace sustainability.
Lastly, a special green initiative will be integrated at Araneta City’s Sunday run club. On March 16, 23, and 30, the aRUNeta Eco Run Club will encourage participants to run not just for fitness, but also for the environment. Every purchase of an official run club shirt comes with a bamboo sapling pledge to the Green Project, an initiative by the J. Amado Araneta Foundation (JAAF) that aids in the reforestation of Rizal.
“Beyond simply turning off the lights in Araneta City, we are encouraging everyone to turn on their sense of responsibility. The power to create a brighter future belongs to each of us. So for this year’s Earth Hour, we are not just observing. We are moving for the future, and we invite everyone to move with us,” Go concluded.
