Accor, a global leader in hospitality, continues its strategic growth in Asia with a robust line up of regional hotel signings and openings year-to-date. With a diverse pipeline of more than 230 hotels* representing close to 60,000 keys* in development in Asia, the growth activity reinforces Accor’s ability to capture expansion opportunities in both established and emerging markets.
Above: Pullman Ambassador Seoul Eastpole
Accor is firmly rooted in Asia, and the region stands as a key pillar of the Group’s development strategy. This includes ongoing expansion of its diverse brand portfolio, while redefining hospitality experiences to align with evolving ways of travelling, working, and living.
Growth has been particularly strong across the Group’s premium, midscale, and economy (PM&E) brands, a key pillar of Accor’s expansion strategy in Asia and supported by the region’s diverse demand and evolving travel patterns. Conversion-friendly midscale brands such as Mercure and Handwritten Collection are also driving momentum, while the economy portfolio expands through ibis and ibis Styles, delivering affordability and comfort. The premium segment is gaining pace with Pullman, Mövenpick, Grand Mercure and Swissôtel
extending their reach into high-growth destinations.
NEW PROJECTS SIGNED
In 2025, this strength translated into a diverse wave of PM&E signings. Indonesia led with seven signings, highlighted by Swissôtel Bali Nusa Dua, while Thailand and Laos added five, including Mercure’s debut in Phuket, the debut of Handwritten Collection in Bangkok, and a new ibis hotel in Vientiane. The Philippines secured four signings including Mercure Mactan Cebu and ibis Styles Clark, reflecting rising demand in tier-2 markets. India expanded further into emerging cities with three signings, from Pullman Dehradun Jollygrant to Novotel and ibis in Indore. Vietnam reached a milestone with the signing of its largest Mövenpick, a 1,000-key resort in Danang, and Japan will expand into Hiroshima with a co-branded Mercure Tokyu Stay Hiroshima.
On the lifestyle front, the Group has also signed some dynamic projects. Ennismore, which represents Accor’s presence in this division, announced the signing of the first Rixos all-inclusive resort in Asia, with the property expected to debut on Vietnam’s Hon Thom Island, offering over 1,300 rooms and extensive facilities in a luxurious setting. Additionally, Mondrian Maldives was signed in March and is set to open in 2026 on Kuredhivaru Island, featuring 105 villas with private pools and immersive cultural experiences.
Mama Shelter Bangkok Platinum was recently announced, with the brand bringing its vibrant, community-minded hospitality to the Thai capital.
Within the luxury division, the signing of Sofitel Sapa Hotel & Residences, a landmark luxury development in Northern Vietnam, was also inked by the Group. This project will be a combination of 176 rooms and 436 residences and is expected to open in 2030.
STANDOUT OPENINGS AND UPCOMING DEBUTS
Accor’s footprint in Asia was further cemented in 2025 with the openings of several hotels. Under the Group’s PM&E brands, Pullman Hai Phong Grand Hotel in Vietnam and Pullman Ambassador Seoul Eastpole introduced the refreshed Pullman experience to Asia. Swissôtel Living Jakarta Mega Kuningan marked the debut of Swissôtel Living experience in the region, catering to the rising demand for extended stays. TRIBE Phuket Patong saw the introduction of the bold brand to the world-famous tropical destination, and Novotel New Delhi City Centre opened in India’s capital, adding modern hospitality to a vibrant urban hub.
More hotel openings scheduled before year-end include Grand Mercure Kuala Lumpur Bukit Bintang, Novotel Bali Ubud Resort, and Hotel Waterloo Singapore – Handwritten Collection.
Accor is also significantly expanding its luxury and lifestyle portfolio across Asia, marked by several prestigious openings and upcoming developments. Raffles Sentosa Singapore recently opened as one of the most desirable resort destinations in Asia, while Raffles Tokyo, opening in 2028 within the city’s World Trade Center, promises legendary service and panoramic views.
Fairmont has followed suit with the recently opened Fairmont Mumbai, blending art deco splendour with contemporary luxury, and the new Fairmont Tokyo, which arrived in July 2025 offering serene elegance with sweeping city views. Fairmont properties on the horizon include Fairmont Hanoi and Fairmont Bangkok Sukhumvit, both slated for 2026, celebrating local heritage and modern design.
Sofitel Diamond Crown Hai Phong in Vietnam, slated to open in 2026, will be the first internationally acclaimed hotel in the Diamond Crown Hai Phong complex. Located atop a 45-story tower, it will introduce Sofitel’s signature French elegance and state-of-the-art facilities, including 231 rooms and 180 serviced apartments.
Another key highlight comes from Ennismore and the lifestyle collective’s Mama Shelter brand, which launched its first Asian property in Singapore in September 2025.
Andrew Langdon, Accor’s Chief Development Officer, Asia, commented: “We are confident of another record year of signings, marking an incredible third consecutive year of growth for Accor in Asia. Our momentum in 2025 reflects both the resilience of
Asia’s travel and hospitality industry and the opportunities created by shifting market dynamics. By harnessing the strength of our diverse brand portfolio and deepening trusted partnerships with owners, we are well-positioned to continue to lead the next era of hospitality in the region. Our strategy is to deliver brands and concepts that resonate with today’s travellers, create long-term value for our partners, and set new standards for innovation and excellence across Asia.”
